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cover of episode 391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

391. How She Landed Kim Kardashian as a Customer + The Marketing Strategies Behind Product Based Businesses with Jacqueline Snyder, The Product Boss

2024/6/20
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Jacqueline Snyder, the force behind The Product Boss, shares her journey from fashion design to empowering product-based businesses. Her experience designing for major brands and celebrities like Kim Kardashian provided invaluable insights into marketing and selling products.
  • Jacqueline Snyder is a fashion designer by trade and has worked with big brands like Cosa Bella.
  • She transitioned from designing for established brands to helping entrepreneurs create and grow their own product lines.
  • Jacqueline's own product, Cuff's Couture, gained recognition from celebrities such as Kim Kardashian and Carrie Underwood.

Shownotes Transcript

If you have a product based business, this episode is for you! Natalie sat down with The Product Boss herself, Jacqueline Snyder, to get the scoop on how to market + sell your products – from the difference between service and product based marketing, growing your visibility and sales + pricing strategy to selling wholesale, influencer marketing, and motherhood… this episode is packed with the specific strategies and insights you need to take your product business to the next level. Press play to dive in!

TIMESTAMPS

1:45 - Introduction + How Jacqueline Got Started

7:40 - Getting Your First Customers + Selling Your Products

9:30 - Building Your Audience + Your Waterfall of Sales

10:45 - The Process of Selling Wholesale

12:40 - Story of Kim Kardashian + Carrie Underwood Validating Her Product

14:30 - Influencer Product Marketing

16:10 - The Core 4 Foundations + Biggest Mistakes People Are Making 

18:45 - Pricing Strategy + “Charging Your Worth”

22:45 - Hero Products + Active/Passive Sales

26:30 - TikTok + Working With Agencies

29:20 - Your Job As A Founder 

33:15 - Motherhood + Starting A Business During That Season

42:00 - Free Training Invitation + Closing Thoughts

RESOURCES + LINKS

Get free Bossbabe bonuses when you join Business By Design at https://bossbabe.com/bbd)   

Join Jacqueline’s Free Training )To Get Clear On Your Brand, Attract More Customers + Grow Your Business

Join The Société): The Place to Build A Freedom-Based Business

Get Our Weekly Newsletter) & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. 

Drop Us A Review On The Podcast) + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997) 

FOLLOW

bossbabe: @bossbabe.inc)

Natalie Ellis: @iamnatalie)

Jacqueline Snyder: @theproductboss)