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cover of episode 385. REVEALING MY BRAND NEW COMPANY... w/ Natalie Ellis + my co-founder!!

385. REVEALING MY BRAND NEW COMPANY... w/ Natalie Ellis + my co-founder!!

2024/6/6
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Natalie Ellis, co-founder of BossBabe, reveals her new company, Glossy, a daily beauty supplement. She shares her entrepreneurial journey, starting with her first company, Oh My Glow, a powdered beauty supplement, and the challenges she faced. Natalie discusses her investment in Light Pink, a sparkling wine company, and its eventual pivot to Glossy.
  • Natalie's first company was Oh My Glow, a powdered beauty supplement.
  • She invested in Light Pink before it pivoted to Glossy.
  • Glossy was formulated based on surveys from the BossBabe community.

Shownotes Transcript

We have a major announcement – Natalie just co-founded a BRAND NEW COMPANY… want to know what it is?! Press play on today’s episode to meet her incredible co-founder, get the behind the scenes details, and learn how it all came to fruition. From the branding + product creation to the origin of the business and why Natalie is SO passionate about it – listen now for the big reveal! 

TIMESTAMPS

02:20 - Pivoting In Business + How This Company Got Started

05:15 - Natalie’s First Business As An Entrepreneur

08:15 - Exploring Opportunities To Invest In Other Brands

10:50 - Who This Product Was Formulated For

13:18 - No Expectations, Eyes Wide Open + No Attachment To The Outcome

14:00 - Having Open Conversations + Communication Styles

15:50 - The Process of Selecting Ingredients + Creating The Formulation

19:50 - Skin & Gut Support

22:05 - Natalie’s Story with Hormonal Acne + Why She’s So Passionate About This Industry

25:20 - Pour Into Yourself Each Day + Getting Back To Basics

27:40 - Specific Daily Routines Using The Product

31:50 - Ingredients To Increase Hydration + Decrease Bloat

35:00 - Results From Customers

36:00 - Setting Milestones + Being In The Beginning Stages of Business

37:20 - The Power 9 Process

41:55 - Story of How Natalie + Her Co-Founder Met

44:00 - What’s Most Exciting Right Now

47:00 - Spotlight on Magnesium, Zinc, Vitamin C

50:00 - Your Health Needs To Grow Alongside Your Business

RESOURCES + LINKS

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Listen To The Full Episode with Lori) on Raising $2M, Almost Losing It All + Finding The Confidence to Start Again From Scratch - Ep. 339

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