My guest this week is Dacia Coffey. She's the author of a new book called "Corporate Caffeine" where she explains how to align sales and marketing so that sales professionals can get more value out of the marketing function.

This is part 2 of a two-part series. Today we discuss some tactical ways you can use digital tech to improve your sales process. Part 1 was all about how to align sales and marketing (the right way).

For more on Dacia’s work, go to www.themarketingblender.com

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Using Tech to Improve Your Sales Process 16:12 Share

The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders

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Using Tech to Improve Your Sales Process