Ep. 297: Shiny Object Syndrome in Business
22:20 Share

If you’re brand new to business, there are a million different things you could be doing at any given time. You might be falling prey to shiny-object syndrome, just chasing after whatever seems like it’ll bring you success the fastest. But if you keep changing things up without any real commitment, you’ll never know what really works for you. Just like you wouldn’t switch from making cake to pie halfway through the recipe, you shouldn’t shuffle your business around every so often.

Beginners seem more susceptible to shiny-object syndrome [2:01]

Follow through to the end [3:55]

Constantly operating out of scarcity and urgency [5:26]

Focus on one variable [8:25]

How to decide what to focus on [11:23]

Play to your strengths [14:14]

There is no “right way” [16:23]

You have enough time [18:03]

What’s the lowest hanging fruit? [20:35]

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