cover of episode 73: Helping Early Access Customers Get Value Quickly

73: Helping Early Access Customers Get Value Quickly

2019/1/31
logo of podcast The Art of Product

The Art of Product

Shownotes Transcript

Ben has been experiencing a mix of emotions. Thanks to Tuple, his calendar is packed, and he’s getting more emails, people, and trials. It feels nuts, but it feels like things are working with the new product. It’s a crazy spot to be in, but it feels good. Every day, Tuple gains a little steam.

Derrick feels the same way. He has started doing onboarding calls for Level. Now that he has done the Level demo a few times, his anxiety has subsided. Overall, people seem impressed with the product and interested in trying it.

Today’s Topics Include:

Developing a call to action and pricing process to follow the product demo Trials vs. Pay-Up-Front: Ideal customers expect to try it, before they pay for it Instrumentation put in place to test Level; ship solutions in a speedy manner Users are changing their behavior and using Level in a meaningful or experimental capacity to find a balance between it and Slack Big Surprise: Derrick’s relief about a mobile client not being a big deal, right now Power of Customer Development: You won’t know the most valuable points of a product, until you let people use it People are pretty forgiving; when they offer feedback, be responsive and try to fix bugs Revision of auction for Habits for Hackers; bidding started, but may not be high enough Pros and cons of slowing down growth or allowing it to speed up; it’s hard to improve product without feedback Superhuman Product Market Fit Survey: How disappointed would you be, if you had to stop using Tuple? Keeping people educated on all the things your product can do Trying to not over-engineer things; looking for the simplest solutions and integrations

Links and resources:

Art of Product on Twitter)

Derrick Reimer) Website

Derrick Reimer on Twitter)

Ben Orenstein) Website

Ben Orenstein on Twitter)

Level)

Tuple)

Habits for Hackers)

Drip)

Justin Jackson)

Superhuman Product Market Fit Survey)

Zapier)

Segment)

JSON)

Rand Fishkin’s Lost and Founder Book)