If you listen regularly to the Art of Product podcast, then you’re probably familiar with the ongoing joke: How long does it take before we mention Steve Schoger and Adam Wathan? Well, today is your lucky day because not only do Derrick and Ben mention them, but Adam is once again their special guest.

Adam is a software developer, writer, speaker, and entrepreneur. Also, he is the creator of Nitpick CI, host of the Full Stack Radio podcast, and author of Refactoring UI and Refactoring to Collections. He describes the process of successfully making, promoting, and selling courses on the Internet. Plus, Steve makes a special appearance to share his side of the story!

Today’s Topics Include:

Concept and Collaboration: How Adam and Steve work together to create courses
Be genuinely helpful by offering free, good content for people to know, like, and trust you
Build an audience/authority on a topic to make people want to learn from you
Understand difference between what you care about vs. what your audience cares about
Care about quality and effort put into all aspects; utilize Steve’s design tips on Twitter
Signals and validation that your content resonates with and is helpful to your audience
What Makes a Successful Partnership: Similar values, but complementary skills
Promotion via email, newsletter, social media, case studies, and screencasts to grow number of subscribers/followers
Courses: Parts and Pieces (Books, Videos, and More) and Pricing to Make ROI
Launching Products and Surpassing Sales Expectations