Ben and Derrick are together again, at MicroConf and working on their new products and businesses. From making T-shirts to thinking about finding funds, things are continuing to move forward.

Derrick is focusing on Level, an open source team communication and management tool. Ben is considering the name, Tuple, for his pair programming tool alternative for Screenhero. He is focusing on all things business-related, from equity to entity options.

Today’s Topics Include:

What’s equity? Ben determines how to break up partnership percentages for his company
Each partner will have their moment in the sun, and contribute more or less at various times
Forming an entity; should Ben’s business be an LLC, corporation, private company...?
Domain scheme options when it comes to handles and extensions
Ben’s next milestone is to do a small alpha, and charge people to use it
Embedding iframes, custom domain options, and promotions
How cagey to be about technology being used; the secret sauce and general public licenses
Learning how to pitch a product and what resonates with people
Tools can be improved, and education on how to use them needs to be provided
Is Slack the problem, or the people who use it?
On premise vs. Cloud options; the pros and cons

If you’re enjoying the show please give us your ratings and reviews in iTunes.

Links and resources:

Ben Orenstein Website
Ben Orenstein on Twitter
Derrick Reimer Website
Derrick Reimer on Twitter
Angel Funds
MicroConf
WebRTC
Andrew Culver

40: MicroConf, Equity, and Corporate Entities 19:26 Share

The Art of Product

Shownotes Transcript

40: MicroConf, Equity, and Corporate Entities