AWC 480 - That's Not The Resolution, That's The Price
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It's time for the apple watch cast. Apple is working on a smart home command center. Apple's gold link bracelet is now available, the future of apple TV new activity award coming and adding an m for mac mini into an imac g four plus reviews of apple intelligence summarizing notes, airports, pro to hearing test and apple's latest apple intelligence commercials.

This is much, much more. It's all coming up next on the apple watch guest. This is the apple watch cast episode four hundred and eighty, recorded monday, november twenty fifth twenty twenty four. That's not the resolution. That's the Price.

It's time for the apple watch cle. Watch case dedicated to the apple watch.

It's time for the apple watch case when we talk about any and everything. Apple watch chapel's most personal and healthy device yet and a number one watch in the world. Your host tom and john y me is Vincent. Welcome to the show, Vincent.

I'm .

sorry, I of the garden. What did you say? Also joining this is Chris.

Well, how come to the show? Chris? Happy thanksgiving .

for my USA colleagues and the rest of the world. I don't to give a holiday this week, but have a great week.

Yeah, I don't think they do. Yeah, this is free thanksgiving. We're preheating the event, so to speak, with the show prior to the big day on thursday.

We can sit around .

and eat and not do much of anything else.

It's volunteer. I get up at like five in the morning and go volunteer for three hours.

Oh, nice.

nice. yeah. And then and then it's football. Yes, yes.

things giving.

And then you know about what? Five o'clock? Or like, I need a APP.

but is IT like only one game?

There's three and a fell games.

there's three. Okay, I just knew of one. Yeah, three. okay.

Yeah, five or six years ago, they added that third game on the world network. So they know all day. I think there's a couple of college games too at night.

And we're also, I guess, getting ready for the sales, right?

Oh, of course.

but checking them out .

really happening.

right? Yeah it's been like like friday months ah .

soon it's gonna be like happy halloween and here's black friday sales IT just gets earlier and earlier and earlier you our business we actually do a black friday sell but i'm old fashioned IT doesn't start .

till friday.

So what is that? Hello thankless. Yes, what is that?

That's hello thing. How .

thinness.

how lowe, thanks.

Giving them again. And hi right.

Sorry, I missed all of them. So you put IT all together four holidays .

at once or ago .

and celebrated for what? Two months?

Yeah, two months, six sales.

Oh, and there is new year's.

No, no.

What a great time here. All right. We've get some stories here to talk about, all call this popper's of stories. One is a different thing that's fair.

Hopefully .

nothing to too serious or complex here. But we'll start light has that start with some light? Finally, apple has released the gold link bracelet for the apple watch that was announced back in september.

Yeah been able to order IT. I think until now they are they introduced with the series ten but couldn't really buy IT. I guess they were still making IT still put that together. So it's made of what they cost three one six l stainless steel has a that butterfly clasp comes in gold and IT comes in when they call it's it's a black. It's not a like midnight .

slate link print.

That's what IT is um anyway it's you can order IT now IT will ship between december twenty of and thirty of so no guarantees for the for the holidays there. We think him back in that for a gift comes in the forty two melon meter from thirty eight millimeter forty two, and the forty six model from forty, forty to forty nine. So I basically covers most of the current watches either. If you have I think one of you has one of these type.

You do yeah kind of a third party one a long time ago makes you watch very heavy.

Yes.

I would imagine a word, a third party so you didn't .

spend the big bone. Yeah I don't actually wear all that often now just because of that feels like it's anything heavier than the watches gona weird yeah .

especially with the ultra because it's got some heft to to begin with if you use in with the ultra. And this, by the way, it's three forty nine is the Price, which is because I think that's the Price of a lot of the A M S bans that apple has in the ones.

And it's close to the low.

right? Yeah but a majority, I think of that yeah yeah. And IT come the gold, I guess, matches the serious and gold, I would assume, color.

So anyway, finally available if you've been waiting. They felt him. I want to what the hold up was with that, really, that just seems wear because they've made these before, right? I get a new band sort of, well, maybe they .

wanted us to wait for IT for the excitement.

Yeah, really exciting. Ty, okay, what else is going on? Oh, I thought this was kind of a okay, we're eighteen. I S eighteen point one right now, eighteen point two in beta.

You know such a will be out, I think december um soon probably first weaker so of december should be out. But anyway that comes along side. Watch O S eleven point two and those updates bring a new activity award for the apple watch called all rings closed.

So yeah, so you get IT for closing all three, the move exercise and standring for our standard roll rings for a hundred days, three hundred and sixty five days, five hundred days and a thousand days, and at every two hundred and fifty day interval above a thousand. So this was from mac rumours, and they said one person showed often impressive three thousand, two hundred and fifty day award. And since we just pass the thirty five hundred day mark since the apple watch he launched in twenty fifteen, that is the near perfect record.

ninety percent yeah .

that that the and by the way, these words are applied retrospectively as necessary. So this comes out. You should be getting some instant awards. I wouldn't think .

right like this to .

keep checking this watch. Why is that not showing up? I don't understand.

He's going for the .

five day or five day closer, right? So what's the minimum here than one hundred days? Yeah, yeah. I had a .

really.

I A really .

good street going. Kind of derail ed by the beta version of this year's watch. O, S, but yeah, this will be, this will be fun to see. No word. So coming soon.

Eleven point two. And a nice, nice design.

Yes, what is that?

And just like a fancy with the number version of the rings and have the number .

inside and then there's that golderly around the whole thing, is that another ring? It's another ring. Yeah, there you go. It's the award ring, right? okay.

IT is what else is going on? Okay, I had to put this in here just because I found this to be the most fascinating thing in the world. And if I had more money and more time, more importantly, I would definitely do this.

And i'll put a link in the shown notes for its a video someone took the new m for mac mini, which very, very tiny and they put IT into an imac g four. Now for those not familiar with that, the g four was the sunflower version of the mac that was the round dome base with the kind of articulating ARM that the monitor would would swing on. Very retro looking one. A lot of people, people think it's the the best design apple ever did for the mac anyway, because it's so small, the mac mini, he was able to actually fit IT in there .

and have at work mazing .

IT is absolutely amazing. You watched the video, see how was done. And he says, I really think that if you saw this computer in a store today with the end for chip, you would want to buy IT.

He said, IT still looks futuristic, which is cool. I think it's could be a wake up call that apple needs to maybe get a little more creative with their designs, right? Flat paint is great, but so a lot more to IT here. Anyway, I just thought this fantastic. I did this .

really.

So apparently a whole, another retrospective you have to put into this thing first, that you can then add these components to to make IT all yeah with .

the harness or something. Just release the .

whole bottom, make IT a dome and you just sit, but you got a plug in the see, that's the the amazing thing on this video is all the ports are available in the back. IT works just like the regular mag many yeah, but with the screen. And he also, I think, made the power for the screen and the make many separate. You could just turn off the power on the screen, kind of nice.

pretty IT is it's very ingenious there.

We put a little in the show. Notes can check IT out.

You buy, buy yeah okay, if .

somebody makes IT.

of course I can see where we're came from.

I guess. So yeah, somebody makes them apparently they're been out for a while. A lot of people have retrofitted other the other models into this um but the m four max IT didn't Better and was kind of cool.

IT goes from from being A G four to an m four. Timing is just perfect. So there's no longer I mac many. It's an I mac many. No, yeah, yeah, I guess .

anyway.

check that out. What else is going on here? Um this is from bloomberg about a week or so ago, mark germen talking about how tim cook has a way to cope with the looming trump turfs as we were speak with rated record.

I just saw a news article talking about the terrorists coming for china. You, apple, with its heavy reliance on china, apple is very vulnerable to those troops. But tim cook, they say, likely has a plan to soften the blow, which is kind of what he did before.

But drop is talking about a sixty percent terrifying goods important from china and a twenty percent levy and things made elsewhere. And that could spell trouble for apple. So it's kind of interesting that we know tim cook has been kind of starting down the path of retirement, right, kind of setting things up for him.

And now this is going to be one of the biggest headaches, if you will, for his career. It's what's coming up. So I don't know if this is going to delay his retirement.

Trying to break the ship here, navigated, if you will, through these next four years. But according this article, there's a lot of things that didn't really think about that would give him a pretty good chance of getting terrible relief. Um because of what happened when trumps previous term twenty seventeen to twenty twenty one, tim cook was there all the time at the White house he met a lot .

with he did try yeah to the point where .

we were talking about him between that and all his relations with china, he's almost like an .

ambassador maybe was just .

providing taxi. I say otherwise he's got those skills right as an ambassador because he can kind of you know navigate these these delicate .

situations, demonise, come across at that as well. You know his eyes common collected. I'm sure he's had his moments in private, but in public he's very common collected.

Steve jobs could never .

have done any.

Nope, not at all. So anyway, he was able to sidestep most of the terrors last time completely, basically because of the idea, excuse me, is my voice as I do more shows. But the idea that he sold trump on the idea that the iphone tax would benefit samsung, which is the south korean rival.

He also pitched the administration on the apple watch being a life saving device. So very briefly, the watch at a fifteen percent ten of, but I was reduced in twenty twenty. So he has a way of doing that.

He also was able to tot the large number of iphone that are now made in india, which is run by a an ally of trumps. So that will be something that will help them this time around. We're going to have a new mac pro launching this year, and that was kind of the corner stone of the made in USA pitch last time right spent assembled in here in texas in Austin.

So that may be ramping up up again. There's a new arizona chip plant for the lower and apple products that's coming online. Um and then this is what I hadn't I know if we ever talked about this that apple had a plan front on and off again type of thing for a major new campus in north CarOlina yeah I member we I don't .

know ever talking about when I saw that I I don't remember talking about IT yeah big they slow .

down development on IT this year. But you know they may rent that back up. Just say here's another thing where we're committed to to the us. So there a lot of ways in which they may be able to limit the damage of of what this might be. And the other thing you mentioned in this article, which I dought was kind of interesting as is that the justice department might be more likely to drop its lawsuit against apple time around you. Yeah.

maybe may be not.

Now I say that the current administration .

really didn't do any here many favors great .

with the lost yeah he isn't been .

as how .

would you said as buddy body with biden as he has a trip in the past and then they said, there's a kind of a little wild card here and that's elon musk theyll been an adviser. He's never been a friend of apple or tim cook over the years. They're always kind of clashed.

So don't know how that's gna play out. So anyway, if if you going to buy any mac products, should you get him soon? I don't know. You came before at the end of the year. Yeah that up to you whether you think it's going Prices are going to I did .

some research on how troops are enacted. And after I read a couple of searches, I was more confused than before. So I was trying to see how basic can be enacted and when they actually hit hit you and um IT varies, but so the answer would be yes by IT. Now get IT for Christmas yeah .

because even if I have a feeling is going to want to enact those pretty quickly, yes, and that may take time for those to get reduced if they can be reduce. So yahoo knows it's it's a little, little strange. Anyway, the other thing mentioned here from german in this article, which is which is really something we've heard before, but the fact that german keeps giving us more details tells me it's real.

This is happening about apple developed in a smart home command center that will rival things like the the amazon echo hub in the google nest hub. So that's to get kind of a foot hold of in the home with apple, a device that can take advantage of apple home kit and a new Operating system called home O S. Um and then I can also capitalize on apple intelligence and the new series digital assistant.

So IT should be kind of interesting, but you've talked about this for a while, but he say and now that it's it's looks like it's gonna happen soon, like this next quarter, right being released, they've kind of set the groundwork for this like the the new standby mode on your phone, kind of give you a previous what that could be like, right? The overhead control center with the homework IT focus that we just got with us, things such as that kind of set the at the stage for IT. And they're saying it's gonna like a low and ipad built in battery speakers, face time, camera horizon, a landscape view.

It's kind of a square, though kind of weird, roughly screen that's kind of small sensors that let IT change the interface depending on how far a user is from the screen. Case of this can have a camera on you and when you back away, the face is gonna get easier to read, I guess, will have attachments for walls, plus a base with additional speakers, so can be placed on a table, a nightmare, a desk. So apple kind of envisions people using this as an inner calm face.

Timing between different rooms, be able to pull up home security footage, control your lights, video conference with family while you're cooking in the kitchen, control music on all your home pods throughout the house, and of course, work with all the different home at home kit compatible items, switches, lights, fans, center, so but they have no plans to open up a dedicated APP store for the product, given that the vision pro, apple watch and apple TV can failed miserably with the up store concept on all three of those. So that that makes sense. What do you think of this? What do you think of a device like that? Is that something you'd buy?

I don't know what they expect .

to put IT kitchen every room .

who knows to figure where yeah the size that and the arco what .

they say three hundred and fifty dollars a pop this. I know basic, they were saying that was an you can buy an ipad and replicate a lot of this. I think that's .

exactly you could get current entry level lie pad, get a wall mount from amazon for three hundred and fifty total and pretty much have the same thing. Yeah but not quite because it's gonna run its own OS. It's gonna do more intelligent things.

It's going be smarter. I think they want you to put one in most rooms. You're going to be in your house.

It's gone back like it's gone back like nineteen sixty when you had those inner comes in your house. My.

but but a lot more. Yeah, yes, yeah.

Well, I would say what I buy one. And well, if I could replicated on my phone and my phone sit in front of me in any room at any given time, I would use my phone.

right? But if i'm, I don't know, I need to stand and need to prop up my phone yet. A video call, what do you do? And if you're cooking, you know, I mean, it's just kind of a thing that's there that will I think they're kind of looking at IT as an assistant, right, that you don't have to dig out of your pocket .

or do anything with which yeah vision where I would sit like a saying like you'd had to have powerful right just on the .

table or nightstand baty Operated. So I don't know how they're going to do that if you pop IT out of its mount and charge IT or you have to put IT near a charger and mesure how that's gonna. Now you talk about three hundred and fifty dollars and three level pad.

I took my original to a point nine inch ipad, the first pro ipad, and I turned that into a wall. Mt, that runs home kit. And I can see all my cameras.

I can see all my stuff on IT. Very convenient right there. One spot I did put in because we were remodeling, I put in an outlet behind IT.

So it's plug in and never have to charge IT, which is which is nice. It's always charged ready to go. So this is that kind of thing. But smaller the size is what's throwing .

me off what location?

It's near the kitchen.

right near .

the fridge. Yes.

yeah so yeah.

I took I took an old ipad and basically will croit using the three m can like and yes, ck in the fridge and essentially .

ran like .

a little small USB cable there to charge yeah, no, yeah. So you're .

doing something similar. This would just be but the size bugs me is too small. It's very small, which IT makes me think it's not what we have think that might be. You mean sometimes like A A home pod mini.

It's almost like a phone pro max max because not six six screens is not much bigger than the iphone .

promex is much smaller .

than an ipad mini is IT.

Yeah, those are almost same size, I guess.

Now yeah, so I don't battle me most. I'm excited. They're doing IT though they think goods finally put a focus on home, which they should have been doing all long you know another plane catch up here with with their competitors.

I I would love for them to make this work great. Now a couple of this with with the information we talked about, anything was last week, a week before about the camera that they're talking about making right for your home. Now all this starts to make a little more sense.

The first thing you would need if you want to enter this market is a hub, and then you're going to just come out with a bunch of different products to add to IT, right, that you would trust because they they're easy to use. They're from apple. They fit in your ecosystem.

Know there's so many reasons to purchase them versus third party. That you know, this is something, again, I think they shall have done this a long time ago. All that money they threw into the car.

Think about where we could be right now in your home. You're smart home with apple. But if so.

we've talked about this device, talk about that home part with the screen. What could eventually this all be one device.

I think that's what this is. I think the lot of those rumors with this device and then this talk of this bean like the entry level device and that there's gonna be a bigger or more expensive model that does more where the screen is, arm's robotic kind, like the g four we just talked about that would turn and follow you when you spoke.

So for sitting on the counter and you're you're cooking or whatever you're walking around, that would kind of follow you to keep you in the conversation, right? The video call or whatever you're doing. So yeah, they're looking at doing all kinds of things with this.

Yeah, I don't little robot.

I want rose.

good. They're talking about robotics that we talked about that too. yes. But yeah, we'll see where where all this goes.

But because to me, apple home and home kid have always kind of been like the apple TV used to be as more about habby. We're not that interested in IT, but we're going to do IT. So i'd love to see them put more serious focus on IT.

Well, IT is more .

devices in the portfolio and the use cases, I don't know, I would have I use my phone and my watch for everything. I don't need other devices. I just someone calls me an on face time rarely um you know ninety nine percent of the calls I get a voice calls wow I minds .

a complete opposite every call and get for family or whatever is always video it's never found.

I will refer this that once I get at work you know on teams or something are usually a arose video, but personal calls is always just a call. And and i'm never like, I never like sit in the kitchen. I don't know. I'd have to think about IT because I just device that I have worked fine for me so I don't know. I need .

more devices. It's funny. I tend. My daughter listens to the show. Okay, I want to say something hero embarrassed too. But he has a neck for calling exactly what i'm either making dinner or about to eat or from where in the middle dinner is when he called, because I can be a different time each night, doesn't matter somehow SHE senses that and he calls us and it's always video, right?

So you know you feel compelled the answer when it's a video call, but you know it's so I think this would be kind of car. You know, apples try to do something like that with the apple TV, right? You can put your phone up there and use IT as camera, right?

So you can still be in the room doing whatever. And I will follow you right on the stage. So this is the same kind of thing, but in a smaller, more portable type of device.

Yeah, I got IT. I get IT. Although i'm even thinking now most, most of time when my kids want to video, call me, text me, hey, the add available for a video chat though you know it's not just a random call um which is extra step at least like no yes or no so again, i'd have to think about spending more money on different devices when everything I have worked for me but sometimes you don't know, you don't know.

so could be helpful. Upgraded our home with a bunch of smart home stuff. I really like the idea that apple getting more serious about IT hopefully they're get more serious about so we'll see what they do but um you put me down for a dozen.

I'll take me okay class question. Yeah so all of us know Rachel fitted the homes who have looks like you did some remodeling time. So you you incorporate into the remodelling project our new homes are new homes that are being built because I ve been in my house like twenty seven years, haven't bought any home in a long time. Our new homes being configured for smart homes and and and and are builders like marry to a system or our technology or it's just they build a home and you have to do yourself.

I still think it's they build, you do yourself. I don't think it's reach the stage of because what would they do, right?

Yeah they you are you .

you make what are you you know, apple on me IT just yeah IT has I think it's quite out in there yet.

And IT was in a .

great question, although this is an apple house of people yeah that I think shame walley who does a lot of yeah he does he .

had a whole .

video he talked about that I think IT was answering some one question or whatever, his thoughts about the future of home stuff and he was, yeah, I don't think they are quite there yet, but they're starting to. So I think you may find certain home builders may put in some stuff or you know, maybe they wire your home a certain way or they give you some smart thermos stats for something, you know. But there no one I don't think yet is putting like an entire system. And unless you a billion error and you're build in your home, it's going to be done for you.

right? You're build your home, you figure IT with the builder and say this little I want so that's what IT .

would be yeah which is kind of what I did, but I still kind of did at myself.

you mean but yeah.

we're not there yet. This is too many individual companies making all these products.

Yeah this is interesting. You um observation because like for cars, you have car play or google, right right? So they started to customize cars for that are they opted into one of the other maybe one day. That is a package the apple page which would prefer.

And no IT could also be with the introduction of matter and thread protocols for home devices that work with both android or apple. The whole builder may not have to decide if they put in matter enabled blinds in your house for the windows. That's you that's yeah and does matter what your your ecosystem is, you can connect to IT. So you know yeah do they start now if apple if this takes off from apple. Then, yeah, the builder could put in the the club to.

right? Yes, but they .

can do that right now. Amazon s right. I an it's .

the power amount. I mean, this is like low USB power amounts that put back. So that might be something that you prepare for.

What you mean, power mounts.

if you're gonna have the same mounted on the wall, right? 一定 power。

Ah, yeah, not not a small thing.

Now, I did do that myself.

I didn't have the builder do IT before things got finished and painted and done. I cut at home the wall. I ran a wire.

I connected IT up. I checked with the electrician to make sure was done right. I did IT myself so I don't have to charge for IT. But yeah that I mean, if you're lucky and in my case, right on the other side of the wall was a light switch for a room. So I just tapped into that .

for power.

So yeah, a lot of people will pull from an outlet below kind of thing. Rn IT up, use that. But yeah, you got to have an electrician really do that sort of stuff.

But IT was built in, yeah, we kind of cool. But as you mentioned, Chris, they used to do that. The inter comes were built into the homes right in every room, right? That was the home of the future. So maybe we'll get back to that. Yeah.

my day was electric. I was Young before I came like a general contractor. We had the mac. Daddy, nineteen seventy five.

you in our command.

I just kids. And years ago, in that room, I just push out. You can barely read IT. yeah. No, and you will be like pushing in advance and and your mom, my mom, I just cream at me. Stop that.

Ah it's funny. I watch some of these hg TV shows with reminding homes and some of they still have those homes and they still have those systems. You know, you be cool.

If IT was previous for that, you can just wire up your your new apple one, right? Yeah, perfect. All right. Moving on. This is an this article is not quite what I thought I was wasn't first, a little more research on the apple is further expanding into ads now directly selling ads in the news up.

And I kind of miss read that headline I can read that is there's gonna more ads in the news APP, but that's not the case. There is already ads in the news APP the differences. Apple will be selling them directly themselves OK.

So apple, they have a company that is doing and africa that can be c universal or someone is handling the ad placement right now, apples taking that in house. So that's really what this is. You're not hopefully because at first I thought I wait him and it's time to get rid of apple news if you start putting more ads in the thing.

Um so way this would work as apple news publishers will receive a seventy percent cut of the revenue from ad sold by apple within their articles um and also publishers will continue to receive a hundred percent of the revenue from in article ads that they sell themselves. So that's really what's what's happening here. And they did mention here that apple does has already been selling ads within the main today tab in the APP store, I guess, starting in twenty, twenty two, a couple of years now, they're been doing IT, allowing developers to promote their apps that way.

So they're getting a little more into the ad side of the business, which I kind of hate to see them get more involved, but I guess they want to control that like everything else that apple does, right? They want to control everything. So that part doesn't surprise me, but i'm not happy that they still that they love out to do IT.

The minute they start put in apple TV plus is when i'm out, right, that no, there's nobody. They start their doing that then, which is I hate to say that, but that's what's happening, right? Prime you pay for prime, but you still have .

to watch ads and .

me even more, right? It's almost really call that like a racket, right?

Well, they I tell you time, I do not know how how network TV in the united states is still around. I just don't get IT, I don't how to make money and I want go too far off tangent, but in the part test, listen to rob lowe said that you back in the day, if you got a ten rating, your your cancel today. If you get a ten rating, your the past rated show on T, V, right? So it's changed a lot in thirty years.

K, yeah yeah. network.

You just need money. They just need revenue. No one's everyone's, you know not watching commercials on network T V. They need, they need the money and IT go to a movie, right? You go to a movie.

you get forty minutes of commercials. But yeah, i'm like quite minute you have your main networks. They don't just all do over the air or cable.

You pay for them. Learn APP C B, S, right is param out. So all those shows I watch on paramo, i'm paying every month to do that and i'm having to watch at but only about .

one fifth of the time you'd watch in a Normal show but .

they're still double dipping.

I know i'm just been i'm been a devils advocate, but I do yeah um you know bet ever watch ever watch a show on any streaming services from the sixties there's like fifty two minutes content yeah yes right. So now there's like forty. So in thirty forty years you have lost twelve minutes of content and know so so I just the way is, I mean, they need the money to to support them. The fees for the service just turn enough.

I remember watching so you going to date ourselves, you're right, but watching network television when you had three main channels and then you had your local couple, local ones.

But if you're watching the show during the show, we would have like a contest to say when a commercial break came, we would all guess how many commercials there was going to be, right? How are you going to get five? You going to get six and you can't know as a kid, that was kind of fun, right? To see if you can guess exactly how many commercials work be in this break, right? Maybe that's why when and advertiser, I don't know, but but now you could never guess.

I mean, well, the first of all, they tell you up in the corner how many ads, right? One of them that they've always had huge commercial breaks in between stuff, but we don't know any different, right? You won't pay in for IT. We couldn't play games.

my dad.

we just tell me what I needed to do derna commercials for him.

But take out the rest.

That's right. Go give me some from the fridge. perfect. Well, again, I think we're going down at all the worst ten minutes.

The worst ten minutes of commercials of any segment in the united states market is like the seven twenty to seven thirty break in the morning on any of the morning shows you ever try. It's like forty commercials. IT is brutal.

So there's another thing that happened with streaming when you watch these commercials that you have never had a regular television. And that is the repetition. And I don't mean I don't mean that they play a lot of ads. I mean the exact same five commercials every single break, like there is zero variety of commercials .

that we're television.

Never do that. Never that would never do that. In fact, there was a term that was very, this was an, okay, again, data cells.

This is back in the late eighties, early nineties, before the big online thing happened. And you still, at the main three networks, are still the big thing you could do as an advertiser. If you had something really big to promote, you could run what they called a road block and what the road block was.

You bought the first break, gets a certain time in the evening, right? Your commercial would run on all three networks at the same time. And you pay a huge premium for that.

But no one could could channel skip you. Your commercial came out and the change of the channel guys still see IT. So IT was had to be a very important thing to do that because I cost a lot of money a Better yeah.

And we did that a couple, couple of times at the agency, and he had a huge kick off of a campaign or something. You would, rob lock IT. There was a big media thing, but now they do IT without having to pay. They just, I don't know what these advertisers are paying, but my god, they get their spot drilled into you and one show you have a memorized right.

That is where there you got.

right? IT worked in a bad way. It's the opposite. This question.

what was the start of the story?

We were talking about ads and apple news.

Yeah, yeah.

yeah. But it's the proliferation of and in our life that has just gotten, I do not say out of control, but I don't know there is this. I understand they have to do IT to pay for things, but I think the whole experience of watching anything has been thrown out the window. They don't care what it's like to watch IT.

They just care that they have ads.

It's more they're more worried about pain ford than actually entertaining someone right anyway and get off myself.

But now but well, that's investors of return. That's that's dividends, right? A lot to IT.

Yeah but okay, we another article we going to talk about probably the very end here from apple that that I want to that can overlap this and will not ads, but just the way entertainment versus dollars and and how that helps you in the long run to hurt you. But all teas are there. OK.

Moving on back to the apple watch. Here we go. Mercedez bans has introduced a new APP for the apple watch. Either you drive on my say spans. You guys.

guys know what I drive. I reviewed my help, but doesn't .

mean you couldn't. One of us, okay.

on the side. sure.

Yeah, on the side. So owners Mercedes spans can now interact with their vehicles without having to locate their phone ah functionalities and features include the ability to check the vehicle range based on its court location as well as the battery or fuel level. The APP on the apple watch can also pinpoint the vehicles location remotely, can be used to lock and unlock the vehicle remotely.

In addition, they can use the APP to check that the windows are closed properly. Have to leaving the vega. So all the things you would basically want IT to do and expect you to do IT does.

So that's kind of nice. First, it's going to be in europe, and eventually us, china and asia pacific markets will follow. So for you, if you ever never say these spend something, look forward to.

yeah there's a lot there already, right? I mean, chevy ford, obviously all of the W S.

Didn't test legist finally .

come out with one heard .

something like, yeah, to control you from your watch yeah mean.

the article did I say think about you can precondition your car I don't think you could like my car like most apps now you can like least .

turn IT on a precondition .

IT doesn't say you may like heated or cool that you party getting in now I don't see them very very guess important for if you live in a very with extreme heater cold um that would be a really useful feature yeah I love IT is at all time .

yeah I mean especially of north that would .

prevent you from having to gotten scrape your car down with the ice thing, you know, let IT melt off. You go to cept if you have .

an electric car that doesn't work IT defrost the windshield, windshield which is good, but IT doesn't. You know, I got I this must to Chris s rattled .

episode the first.

the first time my car was my my election covers parked out outside. I got, and I I was traveling with IT. So I was at a hotel and like six inches of snow, he got turn your turn are on the whole car.

Everything melt IT you like to drive them away. Electric car, you can defrost the windows, but nothing else. There's no other heat in the car, so you're you to scraping off everything.

You can turn on the heater in the car.

you can, but it's not .

onna defrost the hood.

It's a little annoying. It's not like like changing, but this is something I realized one time when I got crap, I got A, I GTA really brush your car off.

or maybe they should come up with something right. They heats up the metal. The outside of your car makes IT melt right off. Yeah, they go perfect.

I is the accident of really was on, see, your car is very hot.

Burn .

reaching for the door handle.

It's a feature.

not a book.

Let you go. Okay, what else is happened at here? Something else for the watch? Not good news. If you bought a belin boost charge pro power bank with an apple watch charger, my catch on fire. overheating.

This is the last the apple where they caught the boost too long of a name boost charge pro fast wireless charger for apple watch and power bank ten k the model B P D zero zero of five from belkin, the said the company said they offer a full refund all customers to purchase the product and it's recall notice they said a manufacturing defect can cause the battery in the power bank to offer heat which compose a fire hazard to consumers and they say, if you have one, if you purchase one, immediately stop using IT disconnected from many power supply or other products. Contact us for further instructions placed in a safe dry location away from anything flam ble or anything that can damage the power bank. Do not place your power bank in any trash and recycling. But yeah, do not stare directly yet happy fun know that reference. That sounds pretty serious, but .

these batteries looking to. Xi room with them. We've had this happen.

Oh my god. yeah.

Where we were in an I T. Room, we accidentally punched a lot top battery.

So good.

think there was a window there.

but we threw IT out. Yeah, for sure. what?

What did they do? You punctually .

IT just starts erupting IT smoke, fire, flames, the whole line er and it's not just .

not yes yes .

yeah so you don't want to break that in its super dangerous. So take these things seriously .

like my.

Co keep.

yeah, there's nothing you do to stop at. So yeah, have one of those. And I immediately texted my daughter because I know he has some different power. And I said, you don't have this one year like I down.

It's okay. Yeah, yeah, yeah.

I I didn't say anything. I got more about how .

long they'd on the marketplace two thousand twenty one.

two.

Thousand no .

twenty two.

twenty twenty one .

was recalled where this charger, the belin head due to risk fire yeah well.

you know apple wasn't using this battery technology, but they had a product that didn't hit market because I was overheating charging product .

members that one yeah the airpower airport ah yeah that's probably why I didn't make IT to market. But yes, if you have one, all joking aside, definitely call them get rid of.

But yeah.

that is, how do you get rid of that though? I guess you contact them. But what do you do? Thrown away? Yeah.

you have to ship back then. No.

you can't shake that thing that is too dangerous to ship IT.

You put a cigar on IT really? Yeah yeah. That's know, you know, you get your apple laptops .

and this one is known to be have this is like halfway .

there ups drop another .

package that yeah yeah like .

yeah the body tell you to take a two .

cycling maybe certain yeah yeah because you can't yeah that's that's interesting yeah think about how you get rid that okay, let's see. We're back to another bloomberg thing. This is from yesterday, tell about apple TV.

Both of you, as we've talked about here on the show number times very but you have an apple TV and watch a bit of S C V plus. They are all very familiar with IT. Well, this kind of a history of the apple TV that, just as a reference, was wet over IT decade ago. After bringing the ipad to market, they started looking for a new category, and they actually explorer looking at a actual TV, right, that they would make an actual display.

And for a lot of different reasons, they decided not to, mainly because of the competition in the fact that they couldn't they couldn't make IT with enough margin right on Price and just the whole idea of manufacturing them and shipping them and IT would have, as he said, he would have been a mistake. And so what they they kind of, you know, moved on from that. And then I think IT was in the that kind of then went to look at the apple TV itself, right? Twenty fifteen they launched is a twenty fifteen.

Yeah, yeah, that's yeah.

The thing said, wow, okay, launched the apple TV as the box in two and fifteen. So that's the way we're going to do IT, right? So we had the syria control the touch pad remote IT. That isn't the first apple TV there, right? That was the revised one.

Yeah, they had the metal .

ones before the that's close to the current model. Anyway, they did all that. They they did the new T V O S Operating system.

And of course, now IT works with four kid televisions and face time and all I can stuff. But a year after that box arrived, they announce the apple TV APP. So that was designed to offer a single place to tap into the content from my tunes and third party services.

He says this is what Steve jobs was referencing when he said he had nailed the future of TV that was in his biography with wealthiest. And he mentioned that we nail them. That's what he was talking about.

And we got IT. IT was the apple TV, and so that you could choose to subscribe to different things on a cart, right? I want watch this, this and this to me, he never went far enough.

I would have preferred red to subscribe directly to shows instead of me, network or provider. But we never quite out there. But anyway, in the late twenty tens, they started look at making a TV, again, an actual television. yeah. But no situation was actually worse than so.

Yeah yeah. So they're .

saying that the vision broke on to came out of that that whoever, I think, africa, his name was handling the television thing ended up doing the vision problem has been the best experience of watching television, right? And now here we are again, and we're talking about one more time with they're pushing to home that they might do another TV set yeah.

I don't get IT. Yeah, I don't I don't know I mean that I don't know how they differentiate either than maybe having a camera or Better sounder is going to be like thirty two k or something like that.

But it's gna cost thirty two k.

it's.

Not the resolution.

That's the Price. Yeah the stand is five thousand dollars to yeah I don't know. I don't get IT.

Yes, maybe. But the screens that they have in their stores are very good. amazing. Yes, say that was that the the whole wall in, right? Yeah, yeah.

But they do make one of the best monitors out there, right? And they getting Better all the time.

yeah. But watching T, V, such a ways.

actually, I don't know exact. So my government's point is they need to create a stick, a streaming USB. H G, my stick, kind of like con cast, or the fire stick, amazon fire stick.

But you could do IT for less than and fifty box. You could be in everybody's home. That matter what TV you have, you played .

in in IT works or a hotel.

T.

V.

right doesn't matter. Yeah playing in the works. So yeah seems like it's time for them to do at me is whole case for they could do that as a low end and then have a higher and model where you can do you this more like the apple TV that you could do gaming and things you know have like a three tier thing rather than just here's your apple TV. Kind of interesting when you think about IT what they might do.

But yeah so i'll stick K I that way yeah little .

yeah it's it's .

weird when he sticks up the side of things.

They have a Better for what would depend on again, you're right, because look at all the televisions. Where is the h my port sideways or does IT is directly in the back?

Yes, there on the side, on the back because .

if it's in the back, you can ever TV up against the wall and that will work yeah yeah .

to the point, you a but cup on the side and I wanted in the back if if you didn't decide that would be sticking out.

Yes, strips .

and just .

pop IT on the back of the TV, the apple TV. Now that's what people do with them. Hide IT completely way. You I think .

you if you did a stick and had T V, but are also if you can do services from IT to any any kind of service and I to be engine to get revenue from IT, make IT a revenue rare can speak revenue generating device for a gest a content viewing device you can you .

use the APP stores and all stuff on IT or yeah yeah well.

since girl just throwing out ideas here, I would want something that this is on top of the T, V, that's also a camera. And then you turn the .

thing and why .

they are in their own set. Again, building a camera. Yeah, what you call the that follows you camera.

Yes.

thank yeah.

But the T, V was released two thousand seven. The apple T V, yes.

really the same year as the phone.

That is a long back.

wow. I the phone completely eclipsed that in my mind. No clue .

is that far back seven.

Any other was .

a big IT .

was like the man, the old mac mini, like that flat 那个， yeah, I think I still .

have all the summer.

I K, no, I IT was like silver, stainless steel border. And IT was almost like class in the .

middle.

I don't know, was actually glass, but I yes, was aluminium about OK. Okay， the other thing I want to talk about a year so anyway, to go back to the anything else you want to mention before I move on from apple TV idea, no, let's go now. Okay um is let's start about apple intelligence for a moment in the revamp of theory that apple is got good news and bad news. Good news apples make progress on a true revamp that makes IT more conversational realize on in house large language models. It's actively running and testing this new service internally call in that LLM theory, the bad news is IT isn't scheduled to launch until the spring of twenty twenty six over a year from now.

Do you imagine the advances of the the .

computor is going to sagging? You know they might unveiled before then at the developers conference in june next year. But he said, if you know, that sounds familiar because, yes, they are doing the staggered way of of releasing things, a lot of the other things that they mentioned for up to keep getting .

push back later and later.

And this is not good news from that way. You're right. I worry how far behind not going to be when I find IT comes out.

Yes.

I mean, well, you have to say, hey, L L M. so.

Excuse me, if they I can't thought that they might. If it's a true revamp and it's radially different, they would give you a different name. sure. They would even call the same, same thing, right? I think that, I think that at .

that point, true.

there would be a pretty big, there would be a pretty big change.

Yeah, call java or something. You know just how jarvis. Yeah, kinds of great names for that, but know how kind of what we have now, right? Doesn't do what you wanted to do.

I want the intelligent version anyway, that's that's not good news being pushed back a lot stuff. So I worry about that. All right, last story, I promise.

Very interesting. In the most viewed apple TV plus movie ever, the director no longer trust apple with the seek wall due to limited theatrical release. Talking about the movie wolfs with the bread pit in George colony.

John, what is the director? And again, this is interesting. The it's the most viewed on apple TV plus film ever has announced he will not be moving forward with a breakdown and trust with apple.

He didn't interview with deadline. He expressed disappointment over apple's last minute decision to shift from a promised wide theatrically release to a limited one week run before the film streaming debut on apple TV plus. He said despite wealth becoming that the most viewed film in their history um he said he was taken by surprise when he learned about the change in release strategy.

Less than a week before IT was publicly announced, he was enthusiastic about the project. After apple commissioned him to write a equal following the viewing of his final cut earlier in the year, he explained that he requested apple not to announce the equal in their press release regarding the change and release strategy, but his request was ignored. He described the situation as this heartand ing and ultimately decided to return the money he had received for the seek al stadium and no longer trusted them as a creative partner. Do at apple specifically .

like one guy one person like didn't do IT didn't follow the contract.

It's A Q Q is in charge of all of this.

What my point of Vincent was they there must have been a contract, had some kind of clause else they're be another paragraph of about a loser, right? So so they must have some option to do IT and and may be there are some triggers that did IT. But I thought the same thing of my point that is that is a .

big decision to pull out.

There's because even there's wanted IT.

Probably IT is a major shift, an apple approach to theatrical releases. And I think they're got burned by not only the move in the Polly, which tanked, they also get burned by the what was the score acy film, the in killers of far moon, that one killers of the flour mood. None of those lived up to the expectations, and they have both cost a fortune.

So apple will make the decision at some point to say we're gonna go to a limited theatrically release some things and I think this movie get caught in between, be made and then making that decision. I think it's just spend timing. But the world worst thing I read in this entire article is I no longer trusted them as a creative partner.

Yeah, right. Exactly.

man.

That's that's a director. Ism cloud.

that is painful because now not only do you have this guy never gonna do anything for you again, you ve got a lot of other very creative big names. You, what? You've also pissed off, George cloning.

And with with this decision, I got the director siding with them. So i'm like, and those two have incredible cloud in halloy wood. yeah.

And a lot of powerful friends. So I think apple just limited itself unless they turn this thing around. They have limited themselves to ever getting another great project like this from high, high and hollywood stars. M and directors. I mean, would you if if you read this and you want to make of the atra release, you think Christan noland is going to go apple TV?

No 饭 了， 吃饭 的。 I my money.

No, yeah, no. He he will lose money to put.

Him in the he does not care and more .

contract or control, I think no, a little more tight contracts that someone can make a decision a week before to do this.

right? What money obviously doesn't matter because he gave back the money for riding in the sea. They were going to do the seek was like, no, here is your money back. I'm going to take IT elsewhere.

Yeah, this is devastate the spiderman series, I guess. mcu.

Yeah, this is devait, I think, to their future of their films at htv. I really do you know anything big that they did trying to get an academy award failed. The only one they did get was a small, a minor production that they bought, which was the, what was that film that the I can think of the name of IT with one best picture with IT few years back, anyway, they bought a film festival. Didn't they didn't create the film, you know, as the gaps, learning a very tough hollywood lesson. Here are, but I I don't .

know well, 哎， 厉害。

I mean, he's done a couple things with them, right?

Yes.

yes, two films, nothing in recent. Yeah yeah. I mean, you know the the robberts of meca didn't go to apple for the latest film that he did with some hangs, right?

I don't know. It's a small town in a way, hollywood ood work gets around that. I think you're going see less than us of these big stories doing films for rapper TV. But again, let's change, let's change their tune. You know.

possibly, I mean, how they would change so much. I mean, holleywood today is nothing was even twenty years ago. So I I to vince point, I think the monkey right in the contracts, tipe, they're still going to get good theatrical movies to show.

They just might know my look at that director again, but but I think that they're still going to get IT now. Now I don't watch apple TV mely as much as I thought I would. You know, you guys do, but but I am watching a movie yet. I mean, it's on my latest.

but I watch, it's pretty. Girl is pretty fun. I watched most everything they have produced.

There's a few .

things I haven't seen which just wasn't interested in. But by and far, anything I choose an apple TV plus that's new. I'm never disapointment. The quality is always there, and that's what concerns me. I think you start doing something like this, that quality is going to go down.

Because creative people, if they lose trust in you to let them be creative and do what they need to do, yeah, just go IT all goes down to money. Then you might as well just be netflix, right? I mean.

well, takes IT takes a long time to build trust and IT takes ten seconds to kill IT. So this is maybe one of those points. And and I think that getting over a break and trust is almost impossible.

I don't know. So I feel like in in a couple of weeks over an article how they came back.

you think you'll do the world and the well, that would that would be tim cook calling natick e and there was office and fix this. Yes, especially including .

comes the movies. You mentioned those two moves. I mean, if you put if you put fifty people in front of them, I did as a screening of the movies.

Do you want to know what those movies were? You know and they weren't George colony and they weren't um bread pit. You know who who have great kind of screen presence and everyone loves them. You know you got a three hour movie with with the joker and IT being a polian. That's a different movie and and it's a totally .

different audience, right? It's a different audience. But the the creative people involved, I just think if they don't trust you as a partner, they are not going to go you in the first place.

I guess I was trying to save very badly as apple mated decision on a movie that one native degrees different from the two movies. You mention that burden. 嗯。

yeah yeah. Again, why yeah this is A A different type of film. Yeah, I don't know everything. Why they why they cheap ed out and said, no, we're going to make there are so many movies I can tell you that came out like over the summer, took forever to get on streaming yeah, it's like they ran every last diamond ico out of the right, out of the pay thing for these movies to pay for streaming, right, to buy IT or rent IT until they finally released on their network.

And we just got twisters that came out in the early summer, right? We just got IT. So why is why is apple suddenly saying no is only going to be a week before you can?

That's kind of point is try to make and when you have like a trillion dollars in the bank, don't worry about IT. Yeah put IT on the theatres IT will be successful. Advertise IT yeah you know that would be a fun when you go watch with your yeah and your family know again.

I just don't understand apple's decision here. Yeah it's like you're saving pennies, but you're losing dollars here and just I don't get IT you .

don't need .

to yeah yeah but anyway, that's the last story, I promise. So all right. So what anything else in the news before we move on now? Right, i'll get to our tips here in just a minute.

But first, quick reminder that the apple watch casters brought you by the wonderful support of our patron subscribers, become a patch in the apple watch cast in for as little as a dollar a month. You can help us to keep producing this show. Check out our page is a patri on dockmen slash apple watch cast to subscribe and become a patron of the apple watch cast big thanks to all our patrons.

You make this show possible and I want to give a shout out and thank you to Christopher lets for becoming a patron of the apple watch cast. Thank you, Christopher. We really do appreciate your support.

all right.

what we like this week. Let's see that's want .

to kick off. Yeah so last week, I will not last show I mentioned about the hearing test that you could now do with the apods s pro two. So you have to have the the latest firm more on your airpower s pro two, not your port pro max or anything like that.

Just the ones to go in your year and you can check to see whether you're not if you're honor this from where if you go under blue tooth and look at the info icon, IT should be seven b nineteen release or later. And I think if if you're up to date, you should be on seven twenty one, but that also works with just IOS or ipad s eighteen one or later. So all that I I was on the the beta, so I was released.

You give me a try. Uh, first of all, you have to kind of find a quiet place, want to put your airport and the new it'll do A A fit test like IT does when you initially get your report to make sure that you have the right size. Um what are those cause the doctors on the PS, the tips, the tips on there, everything's good.

So if you go to health and hearing and they click on add tests or a belief, you can also go through the um blue tooth settings and start a hearing test on there as well under under airports settings airports. So yeah once you once that you get you go to the steps to start the test, essentially it's kind like the test of you. You take at your your doctor audiologist test where they will start with one year.

And i'll play three tones of different frequencies. And then when you hear that tone, you tap on the the phone, it's call graphics that way, it's actually pretty. That's overall like for both years six, about five minutes, but you're sitting there is china like really concentrate .

and people are trying .

to figure out what you're doing. But yeah so that basically will calculate your A D B H L disciples of hearing loss. And then um they give you what audio gram um on the X X there will show you the um the frequencies. So IT goes from like lower frequency to high frequency and it'll map out your left and right years and see how well you you had responded.

But to hearing those tones um so like twenty five is good like between zero twenty five terms of a abilities to hear IT means no hearing loss and then IT goes down like four of the cheers with with going all the way onto the sixty one to eighty disciples a of hearing loss um which means that equivalent someone is kind shouting into your ear and that's how much hearing was lots of eighty disciples is you're practically not hearing anything so on the on the left hand side like that starts at two hundred and fifty hearts which is kind of like know Normal kind of tone all the way to like an eight thousand hurts or A K hurts which is really high pitch town on on the on the right so as you age you start to lose more of your hyped ch tones currently yeah the hairs are no no longer sensitive in your ear uh so yeah it's if you're if I guess a little older than you will see a declining graph. And it's we're the first IT IT shows one year at x and one year as that oh for that when IT plus to chart out. So it's it's a little bit like, great.

What does that x mean? It's it's a low, shocking like so it's just indicate which side OK um but just kind of give you reference, one kills hurts which is kind of between a little bit more between two thousand and eight two hurts what color is like the emergency alert system you know that tone yeah you get when that there goes off yeah so no a the weather radio so you get know a weather it's about one thousand fifty hurts but close to about that and then you know when you get something on the TV, that one that's about eight fifty three to nine sixty hurts so that's a blended dual tone on the commercial on on the emergency broca system. Just so you know, if you have hearing loss at that range.

you picked up here that .

specific tone. And by the way, also, if you're not allowed to play that tone really on anything, yeah that tone is off limits so that the mixed tones of you happen to have some sort of commercial broadcast and you play that phone, you will be fined. It's considered a false distressing. So I had that .

prerecorded here on the board and played IT like, yes, we would get I don't want do I do that? I don't think of anything close to that, my deal here. So I think .

we're think and yeah, cool thing is with any of those health reports, you can export out A P, D, F and share with you all. So yeah, even after I did all this, I told my wife that I did not have any yes, and she's still believe .

me RAID to take that task because exact reason. So your hearing is good. Okay.

here is fine. He's right. Is a specific frequencies on specific size of ad there. So so okay, but as a salt um .

your airports are not adjusted in anyway yeah and just fine.

So but you can there is an option to turn on the hearing adoption and just make everything .

amplify and is okay. Let's say I did that test and suddenly my left year has is way worse than my right. The airplanes would actually adjust.

suppose n them on to users.

And wow, change .

technology that is incredible isn't IT.

I mean, yes, when this was first announced, one of my one of our customers, I think you give me your card or something to get her email off of anyway or her email address. I realized he was an audiologist. That's what he did.

I oh, have you heard about the new airports and where he goes? Yeah, it's kind of interesting in he goes it's not a it's not he goes, if you have any sort of hearing loss, you need to see a professional audiologists to get, you know apparently not not quite the same. But that sounds like if you have minor loss that I might be great or IT might be good to give you an indication that you are getting that you need to go to a doctor and get a chat, right?

Yeah yes, that's why I it's just like all the stuff on the watch, right? It's it's not going to do anything for you other than alert you to the fact that you need to go get some facial help for IT, right? Healthwise IT .

doesn't cost anything.

All your head already had the airports. Then you had .

to have the airports.

Two, they're right. And then another person who is thing with leo mack break weekly podcast has warned professional heinie for quite a while, and he did the hearing test. He did the whole thing and he tried him out and he he still preferred his, heinz said. The only reason is he because the hearing aes are terrible.

Like if you are to play music through them or something, you know they're just not good speakers for that yeah but when it's the opposite with the airports, he said the people's voice and sound when people speak, you are much Better on the hear and they worth to the airport. No kidding, but the music and everything else was Better on the airports. So I guess that depends on degree of loss as to which yeah .

yeah and what .

mood .

you're in like if you go to your in last party, you wear your ipads. If you because you don't.

you know it's .

where nowadays people are completely comfortable talking to you even when yeah there .

is that funny how you used to be. People get upset that you would you would like you're ignore ing them.

right you but and that .

was that way even with the original wired.

Yes, yeah .

it's cool. Great whenever my current pair die, which are not too like pair for so now they gone to die tomorrow now that i've said that but once they do, i'll get the new parent and trial that out too ah ool um alright, I think i'll go next here. What I like this week is it's really what I don't like.

And that is .

apple's latest round of commercials feature in apple intelligence. We're learned about apple intelligence and all that. One of these ads, and I know have either of you seen these these new ads.

I think you have one of them shows a completely incompetent of his employee goofing off. He sends a professional email to his boss that apple intelligence made him seem impressive with. And another commercial goes even further with a woman forgetting her husband's birthday and using apple intelligence to instantly slap together a memory video of their kids as her gift to him.

Both ads are well produced, good comedy, timing, music, all that that you expect. But for most people, this is probably going to be their first glimpse of apple intelligence. And IT seems to only serve to make idiots look great.

You know how nicely to put this, but these people are not someone you may not even want as a friend, right? And there they're just they make them look great. And i'm kind of baffled that no one at apple saw this as a possible negative. These were produced in house and they they come after the first couple of ads for our intelligence feature in Bella ramsey, the actress from that of the .

of us.

the last of us, where SHE too uses apple intelligence to make her look more thoughtful and on top of things than he really was. I get an apple intelligence can get you out of a jam, but we all forget things sometimes. And who's writing couldn't use a little polishing right sometimes.

But IT just seems like it's somewhat insulting to the very people apple hopes to reach with these ads. Um also with more and more of the apple intelligence features, as we mentioned, continuing to be pushed back down the road. I think these commercials are not helping very much.

I mean, if you compare these to that wonderful ad about ten years ago, now that apple did IT, was called him misunderstood, was about a teenager, seem to ignore, or his family during the holidays, he was always distracted by his phone when in fact, it's revealed that he was making this touching film about his family the whole time as a gift. That's pretty much to the complete opposite of what these commercials are. The apple should refocus on how their devices and suffer, help people be more creative, not more out of touch.

I've defended apple's ads in the past. You know that the crush and all those, I think they're still fine. This, both of these just struck me as what in the world are you thinking when they did this? anyway? I just I don't know what you guys think about.

Have you have you used up on intelligence to make one of those videos? I did. I did awesome. It's awesome. Well.

why not show that me? I think I thinks .

how they presented IT. Because this is IT is amazing. IT sets a to music. And you watching my holy cows just .

to save me five hours. A D premise.

yeah.

They needed to focus more on the positive, right, how this is just for people who are forgetful or not in touch or complete idiots in the case of they go at the office. I mean, yeah, I don't know, I don't know who approve these, but for something is important to apple as apple intelligence, I think this is a misstep yeah I think that's what .

IT is not how they package IT up.

They could be different .

completely and I think although I didn't take IT is as tough as you did um but I get .

your point totally yeah I mean the guy in the office IT should be fired immediately just completely has no skills， doesn't care at all about anything, but apple intelligence makes them look like genius. So he keeps his job and this is and okay and i'm sorry, the premise of the one with the woman, what what wife would forget their husband's.

how to happen time, maybe not as many .

as men for being the way that is, but they couldn't do that because that would be stereotype. Yeah yeah, I don't know. The whole thing just seemed.

yeah, it's a lot of really good stories that can use up intelligence ah but I kind of made IT. I mean.

when I came I did affect my granddaughter because I I was put in video you I ve got two hundred and fifty little videos that are families send each other of my grandad, right? I'm onna. Put this all together and make a video for Christmas for them.

We should probably two hours, right, of these thirty minutes snipers. But I did IT with the pictures, and I set up to music. I was said here and cried as a holy cow. IT was so emotional. Better you can do right?

I movie has been able to do that for a while, and now it's even Better. Yeah, that's not do they've been doing that for quite a long time. It's just now, I guess with these models were able to identify the images much Better and put them together Better.

Now just ask you who you want. IT puts all these pictures up and says, who do you want to make the table before you say this picture? What's your name? What's your name? And IT does IT you just have identify the picture in the person or persons you want and I close doesn't for you.

So there was no images in there that used like.

I wish that one wasn't in there. Not for this one. no. okay. I didn't want for me. Maybe so.

but but for .

two year old little girl, that was no, it's fine. It's no big deal.

right, Chris, when he got.

well, apple intelligence time but the total use case, yes so uh, this one does make me smarter and also says me one hundred and or and I was like two hundred and nine dollars a year because I paying I step back my plod device where I paid one sixty for the device and I paid i'm paying like a ninety dollars year for for um additional time to record and being able to assess the videos because are the audio because I save everything, um was just sure locked by apple intelligence. So so what you can do and in the the uh .

events.

if they had they talked about how you can record your phone call, why you're talking, that's great. You can do the same thing. But but in a business meeting um i'd to say him record the call and I just used voice memo, right? So you're not on the phone, you're on a teams call or resume or something.

So you can just recorded on A N A video memo or a video audio memo APP. And then when it's done, it's just me to save IT and name IT. And then there's some number options.

One is copy transcript. Copy the transcript, thought a note. And soon as you thought to know, your apple intelligent button shows up and then the magic happens. So there's a number things you can do. There's really four category. You can do a summary, which is kind of shortening the long transcript into a paragraph of summary, usually two to four paragraphs you'll get for a summary and IT. There's a pretty decent job.

I'll give a credit, although I don't like this summer because I like bullet points, i'd like to get to the point um which is the next one key points IT will can do a combination of paragraph and ballets and kind of really outlined the key points of the discussion. The other one is a list, which is it's funny. You just puts everything into a bullet point so you'll get IT kind of tries to segregate what IT thinks the bullet points are and this this can be a little funny at times. You'll get stuff like like, I think I recorded the call today and did to listening, and I got bulletins, said no doubt is fun.

We were .

talking kanda city cheese. We were talking of the ball. So you get some weird, weird, you guess a bullet points that kind of a funny and then last one is a table will IT you kind of table lize um you the key points and kind of summarize things. But IT works decently well. I mean, you know lot of us now at work will do this, you know and then you can send each other the the the an email with a note or that you can just copy the pain into email so a long story short um this is the apple intelligence I used every day multiple times when I A record calls and asset them and IT works pretty well such a good apple intelligence feature other than I don't see a commercial for that when yeah because this kind of may be boring for business but but it's a good feature yeah I mean.

that's a time saver, right? That's yeah it's not it's not it's not making you look good at helping you .

IT is that I mean um precoe when you were face to face most of the time at my ipad on my pencil and I would be taking notes in a meeting one one right it's I was always inform a lot to say, hey, i'm chicken notes I just want to do this and to be like, okay, no problem um now you're on A A team call or zoom and you don't even have you don't have to pay you know you don't take any notes that does IT for you .

and I totally change how you do a discussion .

so and sometimes is very.

very good notes .

sumi zing notes yeah .

that and yes, kind of like IT is not apple intelligence but is doing the same thing. If you i've noticed like an amazon, when you you go to a product, when you go to reviews, there's you don't have to read any reviews. There's a summary right at the top.

Oh yeah and I I asked the bottle to review their views.

Yes, and I will tell and very pretty spot on. I mean, yeah but yeah, some more thing but come alright. Anything else before we double tap to find out we're all at a time for this episode. Guys, you .

done .

all the time every.

Day.

yes. Now you're going to remember .

I made a point to use IT enough that now it's kind .

of Normal my muscle memory. Yeah.

yeah, yeah. nice.

All right. Well, that is all the time we have for this episode. Thank you, Vincent and Chris.

As always for being here, I really do appreciate IT. Thank you to everyone out there for listening. You'd like to support our show. Check out our patron page is a patron that com slash apple watch case. A great way to help us to continue to produce the show.

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