Building trust with people that have never met you (or who barely know you) is excruciatingly difficult. But it can be done using a time-tested method called Direct Response Marketing.

Most lawyers have never heard of DRM, and some have heard of it but reflexively dismissed it without bothering to find out why it's so effective.

Plus It's not expensive to do. But best of all? Direct response marketing can be automated. Also important: direct response is data-driven, based on conversion to sales (as opposed to wispy metrics like clicks, impressions,

Famous adman David Ogilvy called direct response marketing his "secret weapon" because of its measurability and superior effectiveness.

If you want to learn DRM read Dan Kennedy's book No B.S. Direct Marketing, which includes a chapter about a lawyer who used it to transform his law firm's marketing—giving him total financial security in one fell swoop.

General Resources

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Episode Credits

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Episode 7: Direct Response Marketing 09:07 Share

The 80/20 Principle

Shownotes Transcript

Episode 7: Direct Response Marketing