If you want to attract a steady stream of great clients you absolutely must understand how to establish trust and then build it up. Most lawyers do not understand this, which is why they fail in marketing their practices.

Trust is not based on logic or reason. It’s based on emotion and empathy.

There are deep-seated psychological principles you need to grasp in order to build trust effectively, and tastefully. But the good news is, the principles are easy to grasp. And this episode will explain the basics of the psychology of trust-building.

General Resources

Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
Focus on these essential tech tools for maximum traction in your practice.
Take this short law practice assessment to identify your main strengths & weaknesses.

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Thanks to My Sponsor

Smith.ai

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Episode 5: How to Market Your Practice (Basic Principles of Trust-Building) 12:28 Share

The 80/20 Principle

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Episode 5: How to Market Your Practice (Basic Principles of Trust-Building)