What do grifters, con-artists and magicians know about persuasion that lawyers don’t know, but should? Listen and find out.

Here are show notes for this episode:

Influence, The Psychology of Persuasion , by Robert Cialdini
This 5-star Amazon review gives a nice summary of the six principles in the book.
The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren
- Forbidden Keys to Persuasion, by Blair Warren

General Resources

Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
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Episode Credits

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077: Forbidden Keys to Persuasion 24:21 Share

The 80/20 Principle

Shownotes Transcript

077: Forbidden Keys to Persuasion