Originally published April 2015

It’s part two of our Amazon founding story. How did Amazon come to completely dominate e-commerce? How did Jeff Bezos’ “Get Big Fast” strategy evolve? How and why did Amazon become the quintessential “dot com” and dot-com-era stock? The answers are within.

Bibliography:

The Everything Store: Jeff Bezos and the Age of Amazon
The Playboy Interview: Moguls
Amazon.com: Get Big Fast
One Click: Jeff Bezos and the Rise of Amazon.com
http://jimromenesko.com/2013/08/11/i-interviewed-jeff-bezos-when-amazon-was-an-insignificant-speck-in-the-book-selling-universe/#more-49306
http://archive.wired.com/wired/archive/7.03/bezos_pr.html
http://www.fastcompany.com/50541/inside-mind-jeff-bezos
http://www.wsj.com/articles/SB832204437381952500
http://www.wsj.com/articles/SB10001424052702303339904576405922077032468
http://phx.corporate-ir.net/phoenix.zhtml?p=irol-corporateTimeline_pf&c=176060
http://content.time.com/time/subscriber/article/0,33009,992927-2,00.html
http://www.vox.com/2015/1/4/7490013/ecommerce-shopping-mall
http://mashable.com/2014/05/08/amazon-sales-chart/
http://www.statista.com/statistics/185283/total-and-e-commerce-us-retail-trade-sales-since-2000/
http://www.bloomberg.com/news/articles/2013-01-07/amazon-surges-to-record-high-on-global-e-commerce-growth
http://www.thewire.com/business/2014/05/amazon-has-basically-no-competition-among-online-booksellers/371917/

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(IHP) Amazon's Founding Part 2