Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.
In this episode you will learn:
What is performance marketing? [3:29]
How can advertisers take advantage of these tactics? [13:04]
The importance of quality data in performance marketing [20:19]
Human value performance marketing [25:30]
How does Croud optimize? [29:05]
What are the best KPIs in this industry? [34:02]
Roles available at Croud now [39:11]
Typical tools at Croud [42:43]
What clients work best for Croud? [48:56]
Additional materials: www.superdatascience.com/481)
