In the latest episode, we speak with Brian Eberman), Chief Executive Officer at Zeenk), to discuss data and analytics. Zeenk is the first customer-centric data analytics solution designed for DTCs, e-commerce brands, and agencies.
Typically, Zeenk provides actionable analytics to e-commerce brands selling on Amazon or Shopify.
Understanding data and analytics is important to subscription-based brands in evaluating where to spend their marketing budget and how to retain customers.
Brian has a deep background in analytics, data science and AI, and has been involved in data and AI-driven companies for over 30 years, after receiving his Ph.D. in AI and robotics.
In the episode, we discuss various topics relating to data, including Zeenk’s typical customer, how each customer is evaluated, and the client onboarding process. We also talk about who benefits from the data, besides the client.
Learn how understanding data and analytics affects subscription-based companies by tuning into the latest episode of Subscriptions Scaled with Brian Eberman, Chief Executive Officer at Zeenk.
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