In this week’s episode, we chat with Shelley Gupta, Co-Founder and CEO of BāKIT Box - a female, minority-owned specialty baking kit service. The idea is to make baking fun, easy and accessible for everyone.

BāKIT Box was founded in 2020 when Shelley grew her interest in baking during the pandemic. She realized there hadn’t been innovation in the baking space for a while and there was a gap in the market.

We discuss Shelley’s career change from real estate and finance, how she transformed her hobby into a business, the extra benefits BāKIT Box subscribers receive, the company’s target demographic, and more.

We also talk to Shelley about the technologies and marketing methods used for BāKIT Box.

Reach out to Shelley and her team by heading to the BāKIT Box website here.

Discover how Shelley Gupta, Co-Founder and CEO of BāKIT Box, transformed her baking hobby into a subscription-based business by tuning into the latest episode of Subscriptions Scaled here.

#Saas #subscriptions #subscriptionbusiness #subscriptionservice

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Transforming a Baking Hobby Into a Subscription-Based Business with Shelley Gupta, Co-Founder & CEO at BāKIT Box 29:20 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Transforming a Baking Hobby Into a Subscription-Based Business with Shelley Gupta, Co-Founder & CEO at BāKIT Box