On this episode, we talk with Ann Boyd), Chief Marketing Officer at Stoplight), a platform that empowers users to design, test, mock and document APIs with a design-first approach.
Ann talks about the challenges she faced when she joined Stoplight in trying to get the stories out about what their products do. The technology the company had developed was so advanced that they had to educate their potential users on how it worked.
Stoplight deals with the same issues that all subscription services face, increasing customer acquisition, upgrading customers from free to pay levels, and preventing churn. Ann’s background in marketing and communications serves her well in being able to communicate with potential and existing customers in engaging ways.
She sees value in flexibility, and she is always looking for new ways to offer their services and to identify gaps in the company’s offerings that might be a hindrance to growth. They rely heavily on social media to get their message across and have seen high conversion rates from it.
Is there a future for generative AI at Stoplight? Ann thinks so, and she and Nick take a detailed dive into the subject.
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