On this episode, we talk with Mike Mayer, Co-Founder of Windmill and builder of a connected suite of beautiful, eco-friendly, and clean-air products, starting with the window air-conditioner and a whole-home air filter subscription service.

Mike co-founded the company with his brother, Danny, and friend, Ryan Figlia. The idea for building a better window AC unit came when Danny was moving apartments in New York City, and they walked into the new apartment and were faced with what Mike calls, a horrendous window AC.

Taking a page from new product redesign companies like Quill for toothbrushes and Casper for mattresses, they set out to build a better AC. While Mike and Danny had no HVAC experience, Ryan comes from a multigenerational family of AC experts.

They got into the subscription business by selling replacement filters that should be changed on a regular basis for their window units. They boast a 70% attachment rate on those filters, with very low churn.

They are branching out into high-quality activated-carbon filters for central AC units, which is also a subscription-based business. They text customers when it is time to change filters, which keeps customers loyal and happy.

Mike Mayer | LinkedIn -
https://www.linkedin.com/in/mikmayer/

Windmill | LinkedIn -
https://www.linkedin.com/company/windmillair/about/

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#Saas #subscriptions #subscriptionbusiness #subscriptionservice

Reinventing the Clean Air Business with Mike Mayer at Windmill 28:18 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Reinventing the Clean Air Business with Mike Mayer at Windmill