On this episode, we talk with John Haji, Co-Founder of the Subscription Trade Association (SUBTA), an organization that helps connect and grow the global subscription commerce economy through valuable resources, data and events.

John and his team are gearing up for their annual SubSummit, a subscription industry trade show that runs from May 31 to June 2, 2023, in Dallas, Texas. The gathering will feature speakers from brands like the NBA, Porsche, Mercedes Benz and the Honest Company.

John’s first foray into the subscription industry dates back to starting a subscription box service called Gentleman’s Box in 2014, during the time when physical subscription box companies were booming with companies like Dollar Shave Club and Birchbox.

John and his team wanted to network with people from established subscription companies like those, and the idea for SubSummit was born.

John breaks down subscription businesses into six categories: Subscription Box, Subscribe & Save, Membership, Media and Publication, Digital Software and Streaming. All categories are well represented at SubSummit.

John gives his thoughts and ideas about customer experience, retention strategy, and partnerships with influencers, which is something that has changed recently.

John Haji | LinkedIn -
https://www.linkedin.com/in/john-haji/

Subscription Trade Association (SUBTA) | LinkedIn -
https://www.linkedin.com/company/subta/

SubSummit | Website -
https://subsummit.com/

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Preparing for SubSummit 2023 with John Haji at the Subscription Trade Association (SUBTA) 29:40 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Preparing for SubSummit 2023 with John Haji at the Subscription Trade Association (SUBTA)