In the latest episode of Subscriptions: Scaled, we discuss the travel industry and club subscriptions with Brett Norton, Founder of Ultimate Travel Club.

Ultimate Travel Club aims to change the way travel works. The members club charges a small subscription instead of marking up or taking a commission on bookings, so prices for trips are up to 40% cheaper than online agents and portals.

The episode begins with Brett discussing his background. Then, he delves deeper into Ultimate Travel Club’s unique business model and how the brand works. He talks about the psychological aspect of feeling part of a club and how this is important for the brand’s customers.

This leads Brett to discuss what the company does to make its customers feel part of a wider community.

As a new company established during the pandemic, we learn that Ultimate Travel Club is currently in the pilot phase. The technology has been built and tested, and they’ve just launched a campaign to get things running.

Toward the end of the episode, we learn about Brett’s plans for Ultimate Travel Club’s future, which are to become stable and grow memberships.

Learn all about travel clubs and the wider industry by tuning into the latest episode of Subscriptions: Scaled with Brett Norton, Founder of Ultimate Travel Club.

Ultimate Travel Club

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On Standing Out in the Travel Industry with Brett Norton, Founder of the Ultimate Travel Club 33:40 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

On Standing Out in the Travel Industry with Brett Norton, Founder of the Ultimate Travel Club