In the latest episode of Subscriptions Scaled, we speak with Dan McCarthy, Assistant Professor of Marketing at Emory University - Goizueta Business School and Director and Co-Founder of Theta. This episode focuses on marketing and business valuation, which are Dan’s specialty areas.

Theta revolutionizes the world of private equity, corporate finance, and strategic management. The brand uses customer-based corporate valuation (CBCV), an innovative, award-winning methodology for measuring and managing corporate valuation using quantitative models for customer behavior.

In the episode, we learn all about Dan’s experience working at Theta and how the company works.

The episode begins with Dan explaining more about his background and how he got into valuation, which is the quantitative procedure of determining the fair value of an asset or a firm.

Then, Dan explains what Theta focuses on and how it uses a subscription model to operate.

A large part of the conversation involves discussing how the pandemic has affected major trends in data analytics. We learn how Covid has affected the business and how Dan and his team have communicated with clients during the pandemic.

We also learn about the technologies Theta uses and how they’ve evolved in recent years.

Learn all about marketing and business valuation by tuning into the latest episode of Subscriptions Scaled, with Dan McCarthy, Assistant Professor of Marketing at Emory University - Goizueta Business School and Director and Co-Founder of Theta.

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Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta 37:51 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

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Marketing and Business Valuation with Dan McCarthy, Co-Founder of Theta