On the latest episode of Subscriptions Scaled, we speak with Eric Schmitz), president at California Athletic Clubs (CAC). California Athletic Clubs owns and manages health clubs throughout California.
Eric has been in the subscription industry for around 35 years. He’s had plenty of experience working with the subscription model and understands what works, what doesn’t, and how it can be a great way of running a business.
Unlike many other current subscription companies, California Athletic Clubs doesn’t operate with their customers solely online.
CAC looks at retention as one of the main KPIs and monitors it monthly. This is because customer acquisition costs much more than client maintenance.
Memberships range in price based on what type of membership people want, and CAC aims for people to utilize their subscription plan fully. Because the higher the engagement, the more likely you’ll retain customers. CAC is at a higher price point, but the services it offers are at higher retention rates.
Learn how California Athletic Clubs retains subscribers and more by tuning into the latest episode of Subscriptions Scaled with Eric Schmitz, president of the company.
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