In the latest episode, we speak with Landon Burningham, Founder, President and CEO of Physiq Fitness — a subscription model-based gym aiming to make fitness fun, affordable and life-changing.

Physiq Fitness was founded in 2007 and started as a personal training company. People soon started signing up on a subscription basis and, eventually, the training studio was opened.

Today, Physiq Fitness has four (soon to be five) big-box fitness gyms, and everything runs on the subscription model, including memberships and personal training.

Physiq Fitness stands out from the competition in various ways. Landon highlights its flexibility: customers can save money with longer-term memberships or pay more for shorter-term plans. And he says the cancellation process is smooth and straightforward for customers, which is becoming increasingly important in the subscription industry.

Other topics we discuss in the episode include how to best engage with customers, membership plans, social media channels used, target demographics, and more.

Discover how subscription model-based gym Physiq Fitness successfully grew by tuning into the latest episode of Subscriptions Scaled with Landon Burningham, Founder, President and CEO of the company.

Physiq Fitness - https://physiqfitness.com/

#Saas #subscriptions #subscriptionbusiness #subscriptionservice

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Innovation in the Fitness Industry with Landon Burningham, Founder, President and CEO of Physiq Fitness 28:54 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Innovation in the Fitness Industry with Landon Burningham, Founder, President and CEO of Physiq Fitness