On this episode, we speak with Eric Crowley), Partner at GP Bullhound).
Over time, consumers have been trained by companies like Netflix and Spotify to be happy with paying for digital subscriptions.
Previously, companies primarily built business by monetizing with advertising — a three-way relationship between the user, the advertiser and the company.
With subscriptions, it's easier to succeed in a one-on-one relationship between the company and the consumer. As a result, products keep getting better and faster.
So what’s the next big opportunity for subscription services?
Today, Eric covers why consumers are more comfortable with subscriptions, the opportunities companies have with bundling and partnering on subscriptions, and why the subscriptions you see today are higher quality than they have been in the recent past.
Learn more about GP Bullhound at https://www.gpbullhound.com/)
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