Kristin opens up the episode by providing an overview on Fernish and explaining what the product and subscription model look like. She shares that at Fernish, their primary goal is to allow people the flexibility to change their furniture with their needs and not have to deal with committing to bulky assets.

She continues by expanding on the importance of customer experience. She states that contrary to many other companies in the subscription furniture space, Fernish starts from the customer’s perspective and works backwards. So instead of creating a finished product first, Fernish identifies the customers’ use cases and needs, then builds the product around them.

The episode wraps up with Kristin sharing the metrics that Fernish looks at the most. She concludes by saying how Fernish has balanced building software solutions in-house and by partnering with external vendors.

You can find this episode’s guest, Kristin Toth Smith, on LinkedIn or reach her at kristin@fernish.com. You can also find Fernish here. Don’t forget to rate, download, and subscribe to the show and share this episode with your network.

See you in the next episode!

Focusing on the End Consumer in Subscription feat. Kristin Toth Smith, President and COO at Fernish 25:32 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Focusing on the End Consumer in Subscription feat. Kristin Toth Smith, President and COO at Fernish