On this episode, we talk with Greg Connolly, Co-Founder and CEO of Trifecta, a subscription service that ships fully cooked, organic meal options to users to help them keep their fitness goals on track.

Unlike other subscription food companies, Trifecta guides subscribers through the fitness process, telling customers what to eat, when to eat it and what workouts to do, making it a total health and fitness solution that includes the convenience of delivered meals.

Greg and his team have had a laser focus on health and fitness from the beginning, and he advises other entrepreneurs to focus on their niche before trying to expand into a mass marketplace. Brand positioning is priority number one.

One feature that sets Trifecta apart from other food-delivery companies is customized exercise and fitness programs that are tailored to work for individuals wherever they are in their fitness journey. Users follow the program in addition to eating the food for a well-rounded health and fitness experience.

Greg sees more opportunities coming for Trifecta in the future, with new features in the app, including adding meal choice. That is a feature they have wanted for years. One big goal for Greg is getting the company to an IPO.

Resources mentioned:

Greg Connolly -
https://www.linkedin.com/in/gregconnolly/?original_referer=

Trifecta | LinkedIn -
https://www.linkedin.com/company/trifecta-nutrition/

Trifecta | Website -
https://www.trifectanutrition.com/

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#SaaS #Subscriptions #SubscriptionBusiness #SubscriptionService

Focusing on Brand Positioning with Greg Connolly at Trifecta 35:08 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Focusing on Brand Positioning with Greg Connolly at Trifecta