In this week’s episode of Subscriptions Scaled, we speak with Justin Boatman, Chief Product Officer at Riskalyze.

Riskalyze has been around for 11 years, its product went to market for the first time in 2013.

The company assesses the risk tolerance of an investor. When an advisor works with clients, that advisor believes that everybody has a risk number, whether they know it or not. Based on this, the advisor can construct a portfolio with a risk number to match.

Riskalyze’s mission is to empower the world to invest fearlessly. When an investor understands the risk in their portfolio and knows how to react to it, they will be fearless about their finances.

While Justin hasn’t been Chief Product Officer at Riskalyze for very long, he’s been at the company for seven years. However, he started on the marketing side of the brand.

Since his time at Riskalyze, Justin has built a marketing team from scratch, and the company has grown significantly.

In this episode, we discuss various aspects of Riskalyze, including its pricing model, user experience, marketing channels, and more.

Learn how Justin Boatman, Chief Product Officer at Riskalyze, has helped grow the company. Tuning into the latest episode of Subscriptions Scaled.

Riskalyze

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Developing Subscription Products with Justin Boatman, Chief Product Officer at Riskalyze 35:54 Share

Subscriptions: Scaled - Online subscription services, Subscription business, SaaS subscriptions

Shownotes Transcript

Developing Subscription Products with Justin Boatman, Chief Product Officer at Riskalyze