In the latest episode, we speak with Robert Skrob), President and Owner of Membership Services, Inc.) Robert is a subscription consultant and author of “Retention Point.” He has worked in subscriptions for over 27 years.
Today Robert works behind the scenes with some of the biggest subscription brands in the world, focusing primarily on retention and helping them grow their business by losing fewer subscribers.
Robert has found that retention issues aren’t usually directly related to what a company delivers. Instead, they result from the brand's interaction and relationship with its members. As such, one of the main topics we discuss is the importance of strong engagement between brands and their subscribers.
Many subscription businesses focus on acquisition, especially in their startup phase. But really, relationships are the critical driver of growth.
There’s often so much focus on what to deliver as a subscription service that most businesses don’t even consider what type of relationship they’re trying to build with their members.
Robert Skrob | LinkedIn - https://www.linkedin.com/in/robertskrob/
Membership Services, Inc. | LinkedIn - https://www.linkedin.com/company/membership-services-inc-/about/
Retention Point Book - https://www.amazon.com/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289
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