On this episode, we explore influencer marketing with Bradley Hoos, CEO of The Outloud Group, a leading agency in the influencer and content marketing space. Bradley shares invaluable insights into brand partnerships, risk management and the future landscape of influencer marketing.

Key Takeaways:

(03:16) The concept of influencer marketing and the strategy of paying creators to promote brands to their organic audiences.

(12:26) Influencer marketing often drives more consumer purchases than directly recorded.

(16:50) Customers acquired through influencer marketing show higher retention rates, likely due to the trust and relatable content shared by influencers.

(26:53) Brands need to shift from controlling brand voice to allowing creators' personal expression in influencer marketing.

(30:54) The influencer marketing industry will grow, requiring better accountability and influencer authenticity discernment.

Resources Mentioned:

Bradley Hoos -
https://www.linkedin.com/in/bradleyhoos/

The Outloud Group | LinkedIn -
https://www.linkedin.com/company/theoutloudgroup/

The Outloud Group | Website -
https://www.outloudgroup.com/

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Building Authentic Brand-Influencer Relationships with Bradley Hoos of The Outloud Group 28:45 Share

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Shownotes Transcript

Building Authentic Brand-Influencer Relationships with Bradley Hoos of The Outloud Group