On this episode, we talk with Tim Stoddart), Co-Owner at Copyblogger Media), about building businesses based on content and the importance of writing about real human experiences.
Inspired by a Seth Godin interview, Tim started his first blog more than 13 years ago and didn’t tell anyone about it. He wrote about a variety of topics, and he tried to write something every day. Eventually, people found his blog, inspiring him to learn more about content marketing and SEO.
He started a different blog about addiction and sobriety, which turned into another content-based business called Sober Nation. He was a big fan of a website called Copyblogger at the time, and he met the founder, Brian Clark. As his content businesses grew, he was eventually able to buy a majority stake in Copyblogger, making a dream come true.
He currently has an SEO content company that focuses solely on behavioral health. The foundation of all his businesses is recurring revenue. He believes that a business that has recurring revenue that doesn’t require advertising is the holy grail of business.
He has an interesting take on the rise of AI tools and how they are going to affect the popularity of human-generated content. He also shares some lessons he learned about building community-based businesses, lessons he learned the hard way.
Resources mentioned:
Tim Stoddart | LinkedIn -https://www.linkedin.com/in/tim-stodz/)
Tim Stoddart | Website -https://www.timstodz.com/)
Copyblogger Media | LinkedIn -https://www.linkedin.com/company/copyblogger-media-llc/)
Copyblogger Media | Website -https://copyblogger.com/)
Sober Nation -https://sobernation.com/)
Circle - https://circle.so/)
Digital Commerce - https://digitalcommerce.com/ )
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