It's a bonus episode!

Hey Startup Marketing listeners! I’ve had so many changes the past two months, that I decided to do a bonus episode. Today it’s just me and this episode has been percolating in my heart and mind for a long time. It’s my personal story and I hope that I’m able to capture and highlight all the reasons why I believe this is the start of a very important conversation that I can help lead.

I’m going to start with the most exciting part about all of these changes and then kinda walk you through my rationale for them and the lessons I’ve learned over the past year and a half that led me to make my choice.

I recently started a position as the director of marketing for a startup called PayRecs where we offer an online app to help automate and simplify international payments for financial institutions. For the past year I’ve been trying as hard as possible to NOT be a financial marketer, but it seems I just can’t escape it! I guess when you’re good at something you should lean into it? IDK, more on that thought later.

So, what enticed me enough to take a full time position when I already have my own business?

There were a lot of things that went into this decision:

The economic impact of covid on my family
My desire to be a part of an awesome project
My ability to focus more on the parts of my business I love rather than prospecting
So much more

I hope my story shows you that an entrepreneurial journey looks different for everyone.

Sources for the statistics I cite:

Pew Research Study

How Not to Hate Your Husband - the phenomenon of why men's responsibilities in the household haven't increased while women's responsibilities outside it have

Find me on social

Email me: katlynn@getauthenticbranding.com

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Bonus Episode: Becoming a Director of Marketing