“From superfoods to clean eating, we are seduced by marketing pitches that inevitably fail to deliver lasting results.” – Jack A. Bobo

Jack Bobo is the author of the book ‘Why smart people make bad food choices – the invisible influences that guide our thinking.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food.

Tune into this episode to learn about:

The mindscape and the foodscape
Why we fear the food we eat
How decision fatigue gets in our way
The dirty dozen’s dirty secret
The snob effect
Thinking (and eating) fast and slow
Transforming the foodscape

Full shownotes and resources at www.SoundBitesRD.com/182

182: Harnessing the Psychology of Food – Jack Bobo 50:08 Share

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Shownotes Transcript

182: Harnessing the Psychology of Food – Jack Bobo