Despite hearing about the health and wellness benefits of fruits and vegetables for decades, nearly 9 in 10 Americans still don’t eat enough each day. Science continues to show that boosting consumption of these plant powerhouses can promote healthier, happier lives. Rooted in behavioral science and extensive consumer research, Have A Plant™ was created to answer consumers’ call for a simple, straightforward dialogue that speaks to their emotional food drivers and gets to the root of what all fruits and vegetables are – plants. Tune in to hear from Wendy Reinhardt Kapsak, dietitian and CEO of PBH, about the exciting new campaign and how you can join the movement.
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