A piece of paper or candy wrapper crackles when it is crumpled. A magnet crackles when you change its magnetization slowly. The earth crackles as the continents slowly drift apart, forming earthquakes. Crackling noise happens when a material, when put under a slowly increasing strain, slips through a series of short, sharp events with an enormous range of sizes. There are many thousands of tiny earthquakes each year, but only a few huge ones. The sizes and shapes of earthquakes show regular patterns that they share with magnets and many other systems. This suggests that there must be a shared scientific explanation. We shall hear about crackling noise and that it is a symptom of a surprising truth: the system behaves the same on small, medium, and large scales.