If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros.

Full Episode Details

Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.

In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their Head of Social and gives us three foundations for a successful strategy.

Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why!

In This Episode:

2:07 - Michael’s time at Ryanair
6:10 - What impacted Michael’s marketing at Ryanair
12:18 - Why social platforms should provide entertainment
15:24 - The benefits of lo-fi and creator content
16:45 - Why social media has become a pyramid scheme
26:51 - Michael’s advice for how to break onto social
35:54 - Why social pros need to challenge themselves and their peers
36:14 - Why social shouldn’t be about quick wins
37:04 - Social will continue to evolve
49:03 - Michael’s last two questions

Resources

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Why Sacrifice Makes Social Better