Animal pics brighten our day here at Convince & Convert. We’re sure you can relate! But we’ve found out that there’s so much more to San Diego Zoo Wildlife Alliance’s social than animal pics. We’re thrilled to welcome their Senior Social Media Manager, Taylor Moore, onto Social Pros to tell us more.

Full Episode Details

Everyone loves animal content on social feeds, right? But what goes into the marketing behind animal content for San Diego Zoo, and how do they tap into humanity’s love for animals and garner meaningful results in the process?

On this episode of Social Pros, Taylor explores why wildlife conservation sits at the very heart of their content strategy and tells us the importance of storytelling on social.

Plus, she shares the story of how she posted a certain viral ‘dik-dik pic’ and why great content can be cheeky as long as it’s relevant to your cause.

In This Episode:

2:14 - Taylor explains what the San Diego Zoo is and stands for
2:40 - The difference between San Diego Zoo and the Safari Park
5:46 - How they drive awareness through social
8:31 - How Taylor and her team stay inspired
11:18 - The story behind that dik-dik post
14:14 - Social pros love-hate relationship with content creation
15:49 - Their reptiles vs mammals performance metrics
20:16 - How they use Twitch and why it works
26:46 - How Taylor’s career has evolved and what’s next for her
33:19 - How you can connect with Taylor

Resources

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What Dik Dik’s Taught the San Diego Zoo 35:42 Share

Social Pros Podcast

Shownotes Transcript

What Dik Dik’s Taught the San Diego Zoo