If there’s one message social pros should live by, it’s to trust ourselves. Find out why as Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, returns to Social Pros.

Full Episode Details

When it comes to social, it’s not always easy to trust your instincts. But the most authentic content that resonates with the most people comes when social pros believe in themselves. Jay Acunzo, Host of Unthinkable and Co-Founder of Creative Kitchen, tells us why as he kicks off 2024 with a bang.

We’ve all felt the weight of bosses’ expectations, brand guidelines, and our own insecurities, but it’s time we flexed our creative muscles and felt empowered to share innovative ideas.

As Jay explains, audiences love marketing that feels human, and trusting your instincts allows you to share raw insights that no-one else can. He explains why trying new things, telling engaging and unique stories, and making the content you really want to make is the key to success on social.

In This Episode:

2:01 - What Jay has done since his last appearance
4:43 - Why authenticity is a priority on social
9:55 - The first towards creating authentic stories
13:26 - The power of trying new things
18:05 - Can Jay’s model apply to everyone?
19:17 - Why AI is your intern, not your rival
27:44 - Jay’s take on perfection
29:22 - Aligning with your boss and keeping your creativity
40:32 - The final two

Resources

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That’s the Thing about... Jay Acunzo 43:46 Share

Social Pros Podcast

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That’s the Thing about... Jay Acunzo