Social media for brands has evolved and a big driver of the shift has been the emergence of the creator economy. Audiences resonate with organic, user-generated content on a level rarely seen with other strategies. To talk more about how creators can evolve on social, we welcomed Katelyn Sorensen, the CEO of Planoly. Full Episode Details

Planoly is the first social media management tool built by creators, for creators, and CEO Katelyn Sorensen shares her story on the podcast. In this episode, we hear how Planoly helps creators manage their content more effectively and how it partners with many creators to promote the tool.

Katelyn is a big fan of the supportive nature of the creator economy, and Planoly’s partnership program makes it easier to connect with creators who want to tell the world how much they love Planoly.

We discuss the realities of being a creator and how consistency can pay off in a field with a low barrier to entry but a huge mountain to climb to reach success. Katelyn talks a bit about the evolution of Instagram, and we swap stories on our very first Instagram posts. Thankfully, we’ve all learned a lot since those days…

Katelyn also talks about why it’s a good thing that the creator community is less focused on follower counts and more on engagement – which is the real key to success on social. In This Episode:

1:33 - What is Planoly and how do creators use it?
3:23 - How the creator economy has evolved in recent years
6:20 – Katelyn talks about how earlier creators she’s worked with have evolved
8:40 – How Planoly finds great creator stories and works with the community
11:43 – Planoly AI features to help with creator burnout
16:23 - Why creators are less focused on follower counts these days
18:19 - Our very first Instagram posts and what we’ve learned since
20:07 – Katelyn’s favorite moments at Planoly
22:08 - What’s next for Planoly?
25:13 - How Katelyn balances the “always on” world with real life
28:52 - Katelyn’s advice for those looking to become a social pro

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How Planoly Empowers Creators to Evolve on Social