Deep Dive
Shownotes Transcript
Welcome to Slow Brand, a podcast about how to slowly build your brand. I'm Yingying. I live in Shanghai and I'm a brand strategy and design innovation entrepreneur. In the past decade, I've been working on brand, business strategy and design innovation, including consulting consultants and from the perspective of entrepreneurs, exploring how to build a brand and how to use the brand as a starting point to inspire strategy and design.
In June 2021, I quit my full-time job and started to look for a Baselo brand. The reason I came up with this concept is because I believe the brand's mission is to bring daily inspiration to people, guide conscious consumers and choices, and create positive value for the world.
Just like Nike encourages people to exercise, Apple provides people with more creativity. The completion of these missions is not a matter of one step. It requires the brand to grow long-term and healthy, and deepen the relationship with people, making the brand a driving force in the business.
Slowbrand is not a small brand, nor is it a cheap brand. There is a saying in English: "Slow and steady wins the race." It's like some developed countries like Europe and Japan have many healthy brands that have been around for 30, 50 years, even hundreds of years.
They have a clear and unique brand positioning, loyal customer groups, and can continuously satisfy people's needs in different times and backgrounds through product and service innovation, allowing brand influence to grow with business growth.
In the past few years, many of the brands that have achieved breakthrough growth in the short term through marketing innovation and brand development in China have been lost in the long term. However, when they further consolidate their market position, they find that they lack the power to continue, especially the lack of brand power. So we hope to explore the trend of long-term brand practice in this podcast, including how to define the long-term value of a brand and the value of output.
What is the definition of Slow Brand? We can temporarily explain it as the long-term connection between creation and things, people and the earth. In the future programs, we will share brands from all over the world that meet the definition of Slow Brand. Through the research and interpretation of these brands, we will continue to follow up and expand our definition of Slow Brand. We also welcome everyone to share their ideas and opinions, which will help us to keep improving it.
We hope that in the future, Slow Brands can become a platform that attracts brands, investors, entrepreneurs, and designers with the same ideas in China and even abroad. Our blog will be updated every two weeks. We hope you can actively subscribe and share.