On today’s show, Rachelle and Candice are joined by Slate staff writer Luke Winkie. The three go back in time to 2010 when a lucky few creators of Tumblr blogs like Hipster Puppies, This is Why You’re Fat and Garfield Minus Garfield were able to leverage their popularity into book deals. They discuss the blog to Urban Outfitters pipeline and the optimism that colored the memes created in that era, an optimism that starkly contrasts against the layered irony of today’s memes.

And at the top of the show, Rachelle and Candice revive an age-old debate: Team Edward vs. Team Jacob.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

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ICYMI: The Only People Who Made Money From Tumblr 34:20 Share

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ICYMI: The Only People Who Made Money From Tumblr