When we're creating content for a lot of different platforms, groups, events, and for our services, it's tempting to want to copy-paste everything everywhere and call it a day. But it's important to remember that people don't always interact with us in the same way in all of these different places. In some places, our audience is brand new to us, and in others they have a much more intimate relationship with us.
In today's episode, I'm sharing a snippet from my recent workshop, Ministry, where I break down the concept of a content funnel, and why it's so important to use in your content strategy. You can use this to make sure you're connecting with your audience in the right way in all the different places you show up, which will build trust and increase your conversion rates!
Happy Listening!
Sarah
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