Helium 10 Buzz 10/31/24: FBA Export Expansion | Walmart Black Friday Deals | TikTok x Venmo
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For this week’s buzzing news, the ability to potentially capture your abandoned carts on Amazon, Walmart's Black Friday multi-event deal experience, and Venmo now accepted on TikTok!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Walmart Black Friday Deals Events Dial Up the Thrill of the Deal https://corporate.walmart.com/news/2024/10/28/walmart-black-friday-deals-events-dial-up-the-thrill-of-the-deal

)TikTok Shop pushes livestreams to drive holiday shopping https://www.retailbrew.com/stories/2024/10/29/tiktok-shop-pushes-livestreams-to-drive-holiday-shopping

)TikTok Shop Partners With Venmo Ahead of Black Friday and Cyber Monday https://wwd.com/business-news/business-features/tiktok-shop-venmo-partnership-black-friday-cyber-monday-1236704924/)

Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in beta across Europe https://www.aboutamazon.eu/news/retail/amazon-announces-the-launch-of-rufus-a-new-generative-ai-powered-conversational-shopping-assistant-in-beta-across-europe

)Amazon’s latest actions against fake review brokers: Amazon and Google file parallel lawsuits against a fake review website https://www.aboutamazon.com/news/policy-news-views/amazons-latest-actions-against-fake-review-brokers

)Lastly, we explore keyword search volume research strategies using Cerebro, providing valuable insights to enhance your Amazon selling strategy, particularly for the crucial Q4 planning.

In this episode of the Weekly Buzz by Helium 10, Shivali talks about:

00:51 - Valid Tracking Rate Update

02:44 - Brand Tailored Promotions

04:40 - FBA Export Expansion

05:28 - Product Videos Go Global

06:14 - Walmart's Multi-Event

07:55 - TikTok Livestreams

09:55 - TikTok x Venmo

11:14 - Rufus AI Beta EU

12:37 - Fake Reviews

13:43 - Amazon Marketing Cloud Strategy

14:00 - Training Tip: Find Search Volume Number Of Refined Key Phrases

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