This will allow you to use tools in order to identify keyword volume first. Once we understand the keyword volume or the potential amount of people that could find our websites each month. We can that look at the websites that are currently in the position or positions that we would love to see our own websites in. With these two pieces of information the potential amount of traffic each month and the amount of traffic a website in top spots gets we now can execute on the goal and the work that it takes to build out web-pages and the website to start getting website traffic and clicks for our services.