Landing pages provide destinations, a focal point for conversion, and an opportunity for segmentation. There are 50 possible reasons why your landing page isn't working, with landing page optimization solutions for each. How do you find out why? Run multiple tests on multiple browsers and devices to make sure your functionality is intuitive and responsive. Mobile SEO is a critical feature for your landing page, just like your main website.

If your form fields aren't working properly, your visitors aren't going to proceed with converting. If your landing page looks like it came from the 1990s, users will be immediately turned away. Your coloration should also enhance your text's readability. Minimalistic landing page designs tend to work better than ones that are overcrowded. The fundamentals of SEO web design have changed significantly over the years. The first line of your landing page is the most powerful piece of copy you'll offer.

Get your users excited and tell them exactly what they can expect from you. Your form is too long or complicated to fill out, and people aren't going to invest any time in it. Landing pages demand some different approaches than traditional websites, but you still need to have your brand carried throughout. At the very least, you should have a handful of images that show off your products. Your brand's personality and values should be evident in every corner of your page.

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#810: Why Aren’t My Landing Pages Working? [50 Reasons] Episode 1 13:53 Share

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#810: Why Aren’t My Landing Pages Working? [50 Reasons] Episode 1