Search engine optimization (SEO) plays a key role in a successful website. SEO is designed to improve search rankings and generate more organic visibility for key search terms. Many webmasters make the mistake of over-optimizing their sites, and this guide shows you how to avoid it.
If you implement the wrong SEO principles and/or over-optimize your website, you may actually generate diminishing returns. Take the time to understand the difference between good and bad SEO and you'll increase your chances of being successful. Here are a few of the top SEO mistakes you'll want to avoid.
Describe your company in less than five words and use that as your primary keyword phrase. Don't try and stuff keywords into your title tags. A title tag should have one strong keyword, and that keyword should be the one most relevant to your business. Instead, focus on writing high-quality content about a specific topic.
More info about 16 SEO mistakes to avoid like the plague:
https://seo.co/seo-mistakes/)
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