The agency-client partnership has become a necessity. What is each side's responsibility to ensure a successful SEO campaign? Agencies are at the forefront of the SEO industry and should know the latest trends. The importance of a strong social media campaign is higher than ever.
Companies need to provide direction for their clients' content marketing efforts. Agencies don't have the time, resources, or desire to learn everything about each client's industry. Clients need to educate their SEO agency on what topics and interests to focus on with regard to content strategy.
SEO agencies can't replicate the voice and writing style of a client's CEO or face, nor can they reach out on behalf of this person. The actual guest posting can only be done by the client—otherwise, they won't get authorship attribution and build author rank.
More info about the evolution of SEO: why SEO is now more collaborative than ever:
https://seo.co/evolution-of-seo/)
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