#801: Co-Citation and Co-Occurrence: The Ultimate Guide to the Next Evolution in SEO
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Co-citation isn't exactly new, but its latest iteration and the attendant changes that it introduces to the SEO world are pretty big deals. The term "co-occurrence" is used by some SEOs to describe how keyword phrase association across sites can impact search engine results. Co-citation is an additional SEO reality of which we must be aware. Google awards high rankings to sites that are devoid of the classic SEO signals. 

Co-Citation resists cut-and-dried explanations of how exactly it works because it's inherently immeasurable. SEO is increasingly becoming something beyond manipulation. Co-citation involves a host of signals that encompass a wide range of SEO features. There are two types of SEO professionals: those who use novel tricks and those who employ classic and strategic maneuvers. The future of SEO lies in understanding the algorithm changes and responding accordingly. 

Co-citation plays into the gradual Google shift away from SEO as a system that can be gamed. In reality, SEO will live on as long as there are search engines. If a page doesn't have lots of backlinks or other SEO best practices, it may still benefit from co-citing. Co-citation has not yet reached maturity, but now is the time to know about it. Your online brand still matters, and it pays to give it due attention. Don't neglect link-building strategies as part of your SEO approach. In addition to link love, you'll profit from link-less mentions and co-citations.

More info about co-citation and co-occurrence: the ultimate guide to the next evolution in SEO: 

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