Rich snippets are the bits of information that appear alongside major entries in Google's (and other search engines') SERPs. Rich snippets are a form of structured data used by crawlers to understand and categorize your site while using bits of that information to aid searchers in finding their intended destinations.

Rich snippets are highly important for attracting more links (instead of manually building links) and clicks from your search rankings. When you include rich snippets instead of leaving them out entirely, you can expect an increase of up to 30%. Sites that can take advantage of this should always use rich snippets, no matter what.

Rich snippets are already very important and will continue to grow in importance over time. Google is going to do more to reward sites that offer rich snippets. They'll work wonders in increasing click-throughs to your site, and in the future, might even increase your rank.

More info about using rich snippets to improve SEO, link building & click-throughs:

https://seo.co/rich-snippets/

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#794: Using Rich Snippets to Improve SEO, Link Building & Click-throughs 06:44 Share

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#794: Using Rich Snippets to Improve SEO, Link Building & Click-throughs