They provide an opportunity to state-specific benefits received from others who have experience with the product or service. Testimonials can diminish skepticism substantially and give your business a sizable advantage over competitors without them.
A case study proved that A/B testing customer testimonials increased sales by 34 percent. If you're using testimonials to promote your products or services, it's important to be compliant with the law. The U.S. Small Business Administration offers tips on how to keep your testimonial on the up and up.
Get plenty of information from the person who gave you their testimonial. If you receive a comment that's somewhat ambiguous, go ahead and ask the person to clarify. Creating an entire page of testimonials can boost exposure in a hurry. This can be done by creating a category next to other navigational pages underneath a website header.
More info about the critical role of testimonials in digital marketing:
https://seo.co/digital-marketing/testimonials/)
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