Established brands have a tendency to outrank newer pages and sites on Google. This is because they are more vested, tested, and aged. Evergreen content reigns supreme: Review your old articles and make sure they are factually correct before republishing them. Older websites and pages that have historically done well should be able to continue to do well in the future.

An older web page has been around longer and generally has acquired more authoritative quality backlinks directed at the page. Newer sites can take the concepts expressed on older sites and create content that sheds new light and becomes more useful to search engines. Google uses signals to determine when a topic is hot or not.

A hot topic will send off signals to Google that indicate fresh, new content is more desirable than older, established content. Older content also has its place in the world of search engine optimization. The long tail in search engine optimization practices is still an important aspect of any website's presence. Older pages can continue to rank highly if they appear on the front page. Google has been putting a higher priority on longer articles and articles that don't simply keyword stuff to get ahead.

More info about why older web pages outrank new pages on google:

https://seo.co/old-sites-outrank-new-pages-google/

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#785: Why Older Web Pages Outrank New Pages on Google 09:17 Share

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#785: Why Older Web Pages Outrank New Pages on Google