A/B test to make sure there is a balance between volume and quantity. Incorporate multiple designs and different lines of copy to run A/B tests once you roll out your ads. Use multi-step User Paths to Pre-Qualify Leads. Facebook ads allow you to get incredibly specific with the types of users you advertise to.

As part of our website redesign, we implemented many more calls to action across our site, including an automated chatbot. Our leads from the chatbot far surpass any leads from any other source, with the exception of direct inbound calls. The chatbot leads include more individuals who are closer to the bottom of the buyer journey.

If you don't want to build new landing pages or user workflows, you can at least get started with understanding and catering to your ideal customer demographics. Every bad lead filtered out is less time wasted by the sales team and higher percentages of sales lost to traffic.

More info about how to improve the quality of your online leads:

https://seo.co/lead-quality/

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SEO // PPC // DEV // WEBSITE DESIGN // RECRUITERS

#784: How to Improve the Quality of Your Online Leads Episode 2 08:59 Share

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#784: How to Improve the Quality of Your Online Leads Episode 2